Anoto · 2 months ago
Senior Performance Marketer
United States
Full-time
Remote
Mid, Senior Level
£70K/yr - £70K/yr
5+ years expAnoto is a technology company specializing in digital writing solutions. They are seeking a data-driven Senior Performance Marketer to lead customer acquisition and digital growth across global markets, focusing on performance marketing campaigns that drive visibility, engagement, and revenue for their products.
EducationLogisticsTransportation
Responsibilities
Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens
Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms
Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations
Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights
Optimize budget allocation and bid strategies to maximise performance and efficiency
Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations
Own the performance of core advertising channels and identify opportunities for scaling
Explore and test new advertising platforms and opportunities to expand reach and customer acquisition
Collaborate with creative teams to develop compelling assets tailored to different channels and audiences
Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches
Work closely with the analytics team to implement tracking solutions and ensure accurate attribution
Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines
Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets
Provide regular updates on spend, performance, and forecasts to key stakeholders
Qualification
Required
Bachelor's degree in marketing, Business, or a related field
5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries
Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns
Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment
Familiarity with international markets and localisation strategies
Hands-on experience with remarketing, audience segmentation, and lifecycle marketing
Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation
Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms
Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools
Strong understanding of attribution models, conversion tracking, and the digital marketing funnel
Advanced knowledge of SEO and SEM principles
Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software
Analytical thinker with a focus on ROI and data-driven decision-making
Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously
Strong communication skills for cross-functional collaboration and reporting
Company
Anoto
In 1996, a young Swede, Christer Fåhræus was writing his doctorate when he had a bold idea.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$8.89MKey Investors
Achilles CapitalBeof Company Ltd.
2025-10-10Post Ipo Debt· $2.4M
2025-08-21Post Ipo Debt· $0.4M
2025-04-29Post Ipo Debt· $0.75M
Leadership Team
Hans Haywood
Chief Financial Officer
Julia Arnold
COO
Recent News
Anoto Group AB
2025-11-29
MarketScreener
2025-10-13
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