Splitit · 2 months ago
Product Marketing and Commercialization Manager
Atlanta, Georgia, United States
Full-time
Onsite
Mid Level
3+ years expSplitit is a payment platform that helps consumers use their existing credit to make payments over time. The Product Marketing & Commercialization Manager will develop go-to-market strategies, drive adoption, and execute marketing campaigns to position Splitit as a leading solution in the embedded payments space.
CreditFinanceFinancial ServicesFinTechPaymentsRetail TechnologyTransaction Processing
Responsibilities
Develop and execute comprehensive go-to-market strategies for new product launches and feature enhancements, ensuring alignment with company objectives and market opportunities
Conduct market analysis to identify customer needs, competitive trends, and emerging opportunities within the payments, BNPL, and fintech ecosystem
Craft clear, compelling positioning and messaging that differentiate Splitit’s offerings and resonate with key audiences (merchants, partners, and consumers)
Build and deliver sales enablement tools, product one-pagers, and training materials to empower the commercial team
Collaborate with Product to ensure feature launches are customer-ready and marketing-led from concept to release
Track and report campaign performance, ROI, and event impact against commercial objectives
Partner with internal stakeholders to ensure consistent storytelling and unified go-to-market execution
Serve as a key liaison between Marketing, Product, and Sales to ensure alignment of product readiness, positioning, and pipeline development
Collaborate with external partners (agencies, vendors, influencers) for joint campaigns or launch initiatives
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
3–5 years of experience in B2B marketing, product marketing, or commercialization, ideally in payments, fintech, POS lending, or SaaS
Strong understanding of card payments, card acquiring, and financial technology is a plus
Proven track record in launching and marketing new products, building campaigns that drive adoption, and achieving growth targets
Excellent written and verbal communication skills; able to craft clear messaging and deliver impactful presentations
Highly organized with exceptional project management skills and the ability to handle multiple priorities in a fast-paced environment
Analytical mindset, comfortable using data to optimize campaigns and measure success
Collaborative team player who thrives in a cross-functional, global organization
Preferred
Experience using HubSpot, Canva, LinkedIn Campaign Manager, or similar marketing platforms
Company
Splitit
Splitit is a payment method solution enabling customers to pay for purchases with an existing credit card.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$300.07MKey Investors
Motive PartnersGoldman Sachs Bank USAWoodson Capital Management
2023-12-12Acquired
2023-08-15Post Ipo Equity· $25M
2022-09-12Post Ipo Equity· $10.5M
Leadership Team
Nandan Sheth
Chief Executive Officer & Board Director
Gil Don
Co Founder
Recent News
2025-12-17
Payments Dive
2025-10-31
Company data provided by crunchbase