Apply on Employer Site

Chase · 2 months ago

Consumer Bank Marketing Retention Lead Vice President

277 Park Ave, New York, NY, 10172, US

Full-time

Onsite

Mid, Senior Level

$133K/yr - $190K/yr

7+ years exp

Chase is seeking a Consumer Bank Marketing Retention Lead Vice President to drive innovative strategies aimed at deepening customer loyalty and reducing attrition across their Consumer Bank portfolio. The role involves designing targeted retention campaigns and leveraging data-driven insights to enhance customer engagement and retention.

BankingFinancial Services

Responsibilities

Design and implement comprehensive retention strategies to improve customer loyalty and reduce churn across consumer banking products

Lead the creation, execution, and optimization of multi-channel marketing campaigns focused on customer retention, including email, direct mail, digital, and in-branch initiatives

Analyze customer data and feedback to identify at-risk segments, understand drivers of attrition, and uncover opportunities for engagement

Work closely with product, analytics, digital, and customer experience teams to align retention efforts with broader business objectives

Establish KPIs and regularly report on the effectiveness of retention programs, making data-driven recommendations for improvement

Develop targeted messaging and offers based on customer segments, behaviors, and lifecycle stages

Qualification

Digital conversion strategiesMarketing experienceAnalytical skillsMicrosoft ExcelMicrosoft Power PointPlanning skillsProblem solvingTeam playerInitiativePresentation skillsAdaptability