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AirGarage · 2 days ago

Head of Marketing

San Francisco, CA

Full-time

Hybrid

Director/Executive

$200K/yr - $250K/yr

AirGarage is a company dedicated to transforming the parking real estate market by offering a unified, data-rich operating system. They are seeking a Head of Marketing to build and lead the marketing function, focusing on establishing the brand, defining go-to-market strategies, and engaging with real estate owners across the country.

InternetOnline PortalsParkingPaymentsReal EstateSoftwareTransportation

Comp. & Benefits

Responsibilities

Define a New Category: Cut through the noise and establish AirGarage as a different, not just better, tech-forward solution for parking real estate owners

Meet Real Estate Owners Where They Are: Test new channels, identify winning experiments, and double down on what works

Be a Force Multiplier for Sales: Partner with sales to grow top of funnel and shorten the sales cycle through smart positioning, campaigns, and account-based programs

Dive into Data: Instill a culture of running experiments, measuring results, and continuously learning and iterating based on quantitative metrics and qualitative customer and sales feedback

Tell Stories: Create a content roadmap that speaks to real estate owners, educating them to the benefits or AirGarage, celebrating customer success stories, and establishing us as the experts in the parking industry

Qualification

B2B marketingCategory designProduct marketingAccount-based marketing (ABM)Data analysisCross-functional leadershipStorytellingHands-on operatorForce multiplierBias for actionStrongly preferred SaaS experienceReal estate knowledge

Required

Built-from-scratch leadership experience: You've been a marketing leader at a high-growth B2B company, spinning up core functions like ABM and product marketing from near zero

Force multiplier: You know how to empower and enable your team - creating momentum and leverage by building systems and laying out clear plans and goals

Hands-on operator: Equally comfortable writing copy, running campaigns, and testing channels as you are walking the Board of Directors through the data

Positioning + judgment: Skilled at category design, competitive differentiation, and distilling complex customer preferences into sharp, memorable messaging that cuts through noise

Story + metrics: A natural storyteller who can pair narrative with numbers — both in creating collateral for prospects and in translating performance data into compelling insights for the leadership team

Cross-functional leadership: Experience partnering with Product, Sales, and Customer Success to launch new campaigns and communicate results

Bias for action: You ship fast, test relentlessly, and incorporate feedback rapidly. You know when a fast 80/20 solution beats slow perfection, and you bring a mindset that marketing can accelerate and empower sales to win more deals

Preferred

B2B vertical SaaS experience, exposure to real estate / proptech or marketing to other traditional, 'real America' industries (i.e. you haven't only ever marketed tech to other tech companies) at a similar early- to mid-stage company post PMF

Benefits

Equity: Have a stake in the business that you’re helping to build and grow.

Work remotely: Live and work wherever you like! We believe in folks working where they are happiest and most productive. We currently hire teammates that are located anywhere within North America.

Health insurance: We offer health insurance and currently cover 85% of the cost of medical, dental, and vision plans for the primary employee and 50% of the cost of plans for dependents.

Parental Leave: We offer 12 weeks of fully paid parental leave to all parents to bond with a newly born, adopted, or fostered child. The 12 weeks can be taken as a continuous leave or intermittently over the first 18 months of the child's life.

Home office setup: Get a laptop + additional equipment needed to set you up for success.

Time to recharge: We have an unlimited PTO policy with a minimum requirement of 10 days per year.

401k: Make financial planning right for you with a 401k retirement savings program.

Team Off-sites: ~2 times per year our team comes together for a full week in places like Tahoe, Puerto Vallarta, San Diego, Park City, and Austin.

BookGarage: Our team loves to learn and grow together, so join us for our optional recurring book club.

Room to grow: Our team will be orders of magnitude larger within a few years; as a part of our foundational team, you'll have opportunities to grow with us.

Transform our cities: The opportunity to change the way that the world thinks about real estate use in our cities.

Work with a diverse team: At AirGarage, we've always been committed to building a thriving team that represents the communities we serve. Our team is currently 40% female and 30%+ from underrepresented communities.