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Avis Budget Group · 3 hours ago

Brand Marketing Manager

Parsippany, NJ

Full-time

Onsite

Mid Level

$100K/yr - $135K/yr

3+ years exp

Avis Budget Group is a leading company in the rental car industry, and they are seeking a Brand Marketing Manager to enhance the visibility and performance of their brands across North America. This role involves developing and executing marketing strategies, overseeing brand integrity, and collaborating with cross-functional teams to drive customer engagement and revenue growth.

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Responsibilities

Ensure all marketing materials, digital content, and campaigns adhere to brand guidelines and core messaging

Collaborate with internal teams and agencies to guide creative development from initial brief through final execution

Identify opportunities to strengthen brand perception and enhance visual and verbal consistency across platforms

Assist in the execution of marketing campaigns and creative activations across digital, social, partnership, and in-person channels

Manage day-to-day project deliverables, ensuring campaigns are delivered on time, on brand, and on budget

Support the creation of assets for all initiatives, ensuring alignment with business and marketing goals

Partner with Sales, Design & Construction, Operations, and other key departments to develop integrated marketing initiatives that amplify brand messaging

Coordinate with internal stakeholders to support launches, promotions, and key business priorities across all brands

Oversee brand social media strategy (Instagram, Facebook, LinkedIn, X, etc.), ensuring consistency in tone, voice, and creative direction

Work with the digital content specialist and agency partners to develop content calendars, performance reports, and optimization strategies

Ensure social and digital activities align with broader marketing campaigns and drive measurable engagement

Manage sports sponsorship and cause marketing partnerships, collaborating with internal and external partners to ensure cohesive and impactful executions

Oversee the creation and delivery of partnership assets, activations, and reporting

Supervise and mentor the Digital Content Specialist, providing guidance, feedback, and development opportunities

Collaborate with the Senior Graphic Designer and communications team to ensure creative and content alignment across all deliverables

Qualification

Brand MarketingSocial Media StrategyContent MarketingGoogle AnalyticsProject ManagementMicrosoft OfficeGoogle WorkspaceCommunicationCreative MindsetTeam LeadershipInterpersonal SkillsProblem-Solving