CarGurus · 2 months ago
Performance Marketing Analyst
Boston, Massachusetts, United States
Full-time
Onsite
Entry, Mid Level
2+ years expCarGurus is the largest and fastest-growing automotive marketplace, dedicated to bringing trust and transparency to car shopping. The Performance Marketing Analyst will drive traffic acquisition campaigns and optimize marketing investments through data analysis and cross-functional collaboration.
AutomotiveClassifiedsPrice ComparisonShopping
Responsibilities
Own traffic forecasting and financial modeling to inform consumer marketing investment for new consumer products – including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
Build, manage and optimize paid performance campaigns for new consumer products
Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities
Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
Own traffic and conversion reporting for new business units, including exploring trends and spotting anomalies
Conduct deep dives & analytical investigations into inconsistent trends in data
Synthesize findings into actionable insights and recommendations
Communicate results, key insights and recommendations to key partners and senior leadership
Qualification
Required
2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
Strong verbal and written communication and interpersonal skills
Expert in Microsoft Office suite required; experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred
Preferred
Bachelor's degree in an analytical or social science major (e.g. math, statistics, economics)
Benefits
Equity for all employees
Career development and corporate giving programs
Employee resource groups (ERGs) and communities
Flexible hybrid model
Robust time off policies
Daily free lunch
A new car discount
Meditation and fitness apps
Commuting cost coverage
Company
CarGurus
CarGurus is an online automotive destination that assists users in contacting sellers and comparing local listings for new and used cars.
1001-5000 employees
H1B Sponsorship
CarGurus has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (38)
2023 (36)
2022 (50)
2021 (27)
2020 (23)
Funding
Current Stage
Public CompanyTotal Funding
$1.75M2022-08-11Post Ipo Secondary
2017-10-11IPO
2017-08-16Series A· $1.75M
Leadership Team
Jason Trevisan
Chief Executive Officer
Ben Kasdon
Vice President, Product
Recent News
2025-12-30
Investor's Business Daily
2025-12-16
MarketScreener
2025-12-09
Company data provided by crunchbase