Publicis Digital Experience ยท 2 weeks ago
Senior Analyst, Marketing Operations
Morristown, NJ
Full-time
Hybrid
Mid, Senior Level
$72K/yr - $109K/yr
4+ years expPublicis Digital Experience is a network of top-tier agencies focused on enhancing brand experiences through technology and creativity. The Senior Analyst, Marketing Operations will be responsible for quality assurance testing of marketing communications across multiple channels, ensuring accurate content delivery and functionality.
Marketing & Advertising
Responsibilities
Conduct hands-on testing of communications on various channels such as SMS, Email, Push, Digital and Agent
Test the user experience and functionality of associated MLP (Mobile Landing Pages), ensuring seamless transitions, correct information display, and proper mapping of dynamic variables. Execute end-to-end testing of provisioning related offers, testing the complete offer flow, its provisioning and enablement
Verify that the correct intended offer, message category and iteration, communication type (batch or realtime) is delivered and displayed through the right channels using the correct delivery short codes
Partner with our Vendors and collaborate with them, maintaining a strong relation with them. Be involved in the process of mapping of communications in vendor systems and understand the vendor tools and it various functionalities
Work across various brands, create and maintain a close relationship with brand managers, creative analysts & Pega Business Analysts
Monitoring of deployments of offers at the vendors, tracking its progress, ensuring communications are being sent to 100% of our customers, engaging the teams as soon as any issues arise and validating post fix and post re-deployment of the offers
Identify, document, and track defects in defect tracking platform, Jira. Understand Pega stories for each offer and the mapping guidance provided by the BA team
Create and run basic sql scripts that will be needed for dynamic variable mapping validations
Qualification
Required
Bachelor's degree and 4 or more years of work experience
2 or more years of relevant work experience
Experience in Quality Assurance/Software Testing, specifically in testing marketing or transactional communications (Email, SMS, Digital)
Understanding of dynamic content and variable mapping concepts in communications
Some understanding of Marketing terminology
Basic SQL and Jira knowledge
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Digital Experience
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.
New York, NY, US
5001-10000 employeesFunding
Current Stage
Late StageLeadership Team
Nicole Stanley
Chief Operating Officer, Publicis Digital Experiences Group
Shannon Boyle
Chief Talent Officer
Company data provided by crunchbase