LiveRamp · 3 months ago
Lead Product Marketing Manager
New York
Full-time
Onsite
Senior Level
$141K/yr - $208K/yr
5+ years expLiveRamp is the data collaboration platform of choice for the world’s most innovative companies. In this role, you’ll own product marketing for two flagship portfolios: Identity and Data Marketplace, turning complex capabilities into crisp narratives, GTM plans, and content that win markets.
AdvertisingAdvertising PlatformsAnalyticsBrand MarketingData Integration
Responsibilities
Build and run GTM for new products/features—from positioning, messaging, naming, and packaging to enablement, launch, and adoption
Align cross-functional teams (Product, Pricing, Commercial, Marketing, and Data Ethics) around a single story and plan
Partner with peer PMMs and Solutions Marketers on cross-portfolio narratives and offers
Craft compelling stories that translate identity and data into clear business outcomes for exec and technical buyers
Create high-impact external content (thought leadership, use cases, demos) mapped to personas and funnel stages
Manage your portfolio across the lifecycle to drive post-launch success and expansion
Enable commercial teams with training, product toolkits, and materials that move metrics
Lead and support marquee moments, e.g., semi-annual platform launches and RampUp
Define, track, and report KPIs to guide decisions and optimize GTM
Be a subject-matter expert for Identity and Data Marketplace
Qualification
Required
5+ years in B2B/SaaS product marketing with proven GTM impact in fast-growth environments
A clear, concise storyteller who can demystify identity/data for both executives and practitioners
Customer-obsessed: deep understanding of personas, journeys, and value messaging by stage
Strong cross-functional collaborator with Product, Sales/Commercial, and Marketing
Bias to action: excellent program leadership, speed over perfection, iterate and learn
Hands-on enablement builder who experiments with formats/tools to drive effectiveness
Deep familiarity with martech/adtech or data collaboration
Type S (Startup) DNA: smart, ethical, friendly, hardworking, proactive
Preferred
Certifications in Marketing, PMM, GTM, AI
Experience working with global teams
Benefits
People: Work with talented, collaborative, and friendly people who love what they do.
Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located
Company
LiveRamp
LiveRamp aspires to make it safe and easy for companies to use data effectively.
1001-5000 employees
H1B Sponsorship
LiveRamp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (51)
2023 (17)
2022 (53)
2021 (39)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$16M2018-10-29IPO
2013-04-01Series C
2011-09-06Series Unknown· $1M
Leadership Team
Scott Howe
Chief Executive Officer
Burak Emre Kabakçı
Sr. Staff Software Engineer
Recent News
Marketing Dive
2026-01-16
2026-01-13
2026-01-06
Company data provided by crunchbase