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Verkada · 2 weeks ago

Integrated Marketing Manager, Content

San Mateo, CA

Full-time

Onsite

Mid Level

$130K/yr - $190K/yr

4+ years exp

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. The Integrated Marketing Manager will develop and manage a high volume of marketing assets for integrated campaigns, ensuring alignment with brand standards and campaign objectives.

Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building

No H1B

Responsibilities

Create, manage, and maintain campaign assets across digital, email, and event channels (e.g., landing pages, emails, ads, slide decks, one-pagers, and social posts)

Collaborate with the Content & Campaigns team to ensure every asset ladder ups to broader messaging and campaign objectives

Work with Product Marketing to translate complex product stories into clear, engaging assets tailored to target audiences

Partner with the Design team to brief, review, and iterate on creative deliverables that align with brand and campaign goals

Coordinate campaign execution across demand generation, digital, and field marketing to ensure alignment on timelines and asset usage

Support content refreshes and adaptations for different industries, personas, and regions

Track asset performance and campaign metrics, helping identify opportunities to improve engagement and conversion

Maintain campaign and asset libraries for consistency and reuse across global marketing teams

Qualification

B2B marketingContent marketingMarketing automationCMS toolsAnalytical mindsetCollaborative approach

Required

4-6 years of experience in B2B marketing, ideally within integrated, campaign, or content marketing functions

Proven experience creating a high volume of marketing assets across multiple formats and channels

Excellent writing and editing skills with an eye for brand tone, clarity, and consistency

Collaborative approach and comfort working cross-functionally with content, design, and demand generation teams

Familiarity with marketing automation and CMS tools (e.g., Marketo, HubSpot, Salesforce, Contentful)

Analytical mindset; able to interpret campaign data and suggest optimizations

Benefits

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Fertility Stipend

Wellness/fitness benefits

Healthy lunches provided daily

Commuter benefits