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Nexstar Media Group, Inc. · 2 hours ago

Account Executive

Los Angeles, CA

Full-time

Onsite

Entry Level

$70K/yr - $70K/yr

1+ years exp

Nexstar Media Group, Inc. is seeking an Account Executive for KTLA to generate advertising revenue by developing new prospects and selling digital and linear advertising solutions. The role involves creating customized advertising solutions, collaborating with teams, and optimizing campaign performance to ensure client success.

BroadcastingInformation ServicesMedia and EntertainmentNewsPublishingSocial Media

Responsibilities

Generate advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA’s digital/linear advertising

Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory

Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations

Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results

Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success

Proactively identifies and develops multi-platform new business opportunities

Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible

Prepares and delivers sales presentations to clients

Qualification

Digital marketing expertiseSales experienceDigital analytics toolsCommunication skillsSolution orientedProject management skillsProblem-solving skillsOrganizational skills

Required

Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years)

Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory

Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms

Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations

Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results

Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success

Proactively identifies and develops multi-platform new business opportunities

Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible

Prepares and delivers sales presentations to clients

Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)

Excellent communication and presentation skills

Strong analytical and problem-solving skills

Project management and organizational skills

Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

Minimum one year's experience in sales, preferably in the media field

Valid driver's license with an acceptable driving record

Solution oriented