Seattle Sounders FC · 3 months ago
Vice President of Brand & Creative
Renton, WA
Full-time
Onsite
Director/Executive
$175K/yr - $225K/yr
10+ years expSeattle Sounders FC and Seattle Reign FC are entering an exciting new era, committed to growth both on and off the pitch. The Vice President of Brand & Creative will oversee the development and execution of brand, design, and creative strategies, leading a cross-functional team to drive brand innovation and cohesive storytelling across all fan touchpoints.
GamingSoccerSports
No H1B
Responsibilities
Develop and execute the overall brand strategy for Reign FC and Sounders FC, ensuring alignment with each club's mission, values, and goals
Maintain and refine a compelling, cohesive brand identity and expression that resonates across all fan touchpoints, including digital platforms, in-stadium experiences, and integrated campaigns
Act as the brand steward, ensuring consistent storytelling and visual identity across all channels, aligning creative output with the clubs' missions and core values
Work cohesively to communicate the brand(s) story and vision to the larger organization
Drive the creative vision for both clubs, leading a team of experts in brand, design and creative development to deliver groundbreaking, fan-centric content
Lead and inspire the creative team, including design producers, graphic designers, and external partners, to produce world-class creative materials that elevate the fan experience and position the clubs as innovative leaders in sports and entertainment
Pioneer new approaches to creative storytelling, bringing cutting-edge ideas to life while remaining rooted in the values and traditions of Reign FC and Sounders FC
Lead the adoption and use of technology inclusive of AI-powered creative tools to improve content production, enhance storytelling, and personalize fan experiences across the new media landscape
Work hand-in-hand with internal stakeholders, including the ticketing, sponsorship, and community impact teams, to create holistic, multi-channel campaigns that support key business goals, including fan acquisition, engagement, and retention
Serve as a strategic partner to the CMO and senior leadership team, helping to shape long-term business strategies that ensure the clubs remain industry innovators and fan favorites
Lead the charge in crafting fan-centric stories that celebrate the rich history, diverse community, and social impact of both Reign FC and Sounders FC, partnering closely with the fan engagement team to bring these narratives to life across experiences in and outside of the local market
Work in collaboration to develop forward-thinking content that captures the hearts and minds of supporters locally and globally, tapping into the unique passions of soccer fans to deepen engagement and build loyalty
Ensure that the brand is at the forefront of cultural conversations, aligning campaigns with major trends and moments that resonate with audiences across various platforms
Build and lead a high-performing brand and creative team by fostering a culture of continuous improvement, mentorship, and leadership development at all levels
Cultivate future leaders within the department through structured development plans and growth opportunities
Create a culture of feedback within the team, encouraging collaboration, creative risk-taking, and continuous refinement of processes and output
Lead with agility and focus, guiding the team through the dynamic and fast-paced environment of sports and entertainment
Drive operational excellence through smart budgeting and resource allocation, leveraging AI-enabled tools and automation to optimize workflows, accelerate delivery, and enhance creative output
Oversee external partnerships—including vendors, agencies, and freelancers—to ensure alignment with brand standards, creative vision, and business priorities while maintaining speed, quality, and efficiency
Qualification
Required
10+ years in brand management and creative leadership, including 5+ years in senior roles driving brand strategy, team growth, and impactful initiatives
Extensive experience within sports, entertainment, or consumer-driven industries, bringing industry-specific insights and a consumer-centric approach
Skilled in coaching high-performing teams and advocating for diversity, equity, and inclusion, with a strong commitment to advancing organizational values and a mission-driven culture
Proven expertise in developing multi-platform brand strategies that elevate brand presence and engagement
Inspirational leader capable of cultivating and motivating creative teams toward ambitious goals
Outstanding communicator, able to clearly articulate brand vision and creative concepts to diverse stakeholders
Highly organized in managing budgets, timelines, and partnerships to ensure alignment and efficient resource allocation
In-depth knowledge of digital media and social trends, skilled in executing fan engagement strategies that resonate in today's digital landscape
Advanced user of AI-powered creative tools (e.g., Canva, Adobe Sensei, Jasper AI) to streamline content creation and personalize campaigns
Creative thinker who contributes bold ideas and effectively engages in cross-departmental efforts
Outcome-driven, consistently leveraging brand and creative efforts to achieve measurable results
Embraces AI, machine learning, and data analytics to enhance brand strategies and optimize fan engagement
Agile leader, adept at responding to evolving business needs while maintaining brand integrity
Passionate about building community and uniting through global sport
Benefits
Comprehensive Healthcare Coverage: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, annual employer contributions to a Health Savings Account (HSA) — $1,000 for employee-only coverage and $2,000 for spouse or family coverage.
Generous Paid Time Off & Leave: We offer unlimited paid vacation, paid company holidays, and paid sick leave in compliance with Seattle’s Paid Sick and Safe Time ordinance. We also provide paid bereavement leave and paid jury duty leave to support you during life’s critical moments.
Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
Inclusive Parental Leave: Our gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML), giving new parents the time and support they need during this important life stage.
Peace of Mind Coverage: Employer-paid long-term disability coverage, as well as basic life insurance and accidental death & dismemberment (AD&D) coverage, providing financial protection and peace of mind for you and your family.
Exclusive Perks: Enjoy complimentary tickets to matches and employer-funded ORCA cards for transit, making it easier for you to experience the excitement firsthand.
Continuous Growth Opportunities: We invest in your learning and development through various programs and resources.
Community Engagement: We provide a variety of volunteer opportunities that align with our social impact goals and RAVE Foundation initiatives, empowering you to make a meaningful difference in the Seattle community.
Company
Seattle Sounders FC
Seattle Sounders FC is a Major League Soccer team
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sean Coury
Chief Financial Officer, Seattle Sounders FC & Seattle Reign FC
Recent News
Sports Business Journal
2025-11-22
Sports Business Journal
2025-11-03
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