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ŌURA · 2 weeks ago

Director, Membership Growth & Retention

United States

Full-time

Remote

Director/Executive

$165K/yr - $206K/yr

12+ years exp

ŌURA is a company focused on empowering individuals to understand and improve their health through innovative products. They are seeking a strategic leader to drive the growth and evolution of their Membership business, ensuring deep engagement and sustainable monetization.

Health Wellness & Fitness

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Shape membership strategy: Define and evolve Oura’s membership business model across pricing, packaging, add-ons, channels, and geographies, balancing simplicity with future flexibility

Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-centric programs

Lifecycle retention strategy: Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them tightly with broader membership goals

Operationalize business design: Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion

Forecast and optimize: In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation

Segmentation and personalization: Champion data-driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long-term value

Experimentation and test-and-learn: Drive a test-and-learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops

Translate data into strategy and action: Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations

Cross-functional leadership: Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact

Influence at the highest levels: Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level

Qualification

Membership strategy designLifecycle retention programsData analysisCross-functional leadershipSubscription model developmentForecasting frameworksSegmentation strategiesStrategic storytellingAnalytical curiosityCommunication

Required

12+ years of experience in strategy, business operations, or subscription/membership leadership roles

Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories

Deep analytical fluency, experienced in translating data into insight and insight into action

Strong experience developing and executing lifecycle retention programs — driving engagement, winback, and loyalty through targeted interventions and cross-functional alignment

Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis

Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies

Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines

Thrives in fast-paced, global environments and brings clarity in ambiguous situations

Excellent communicator and storyteller — capable of distilling complex data and strategic context for executives and boards

Benefits

Competitive salary and equity packages

Health, dental, vision insurance, and mental health resources

An Oura Ring of your own plus employee discounts for friends & family

20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off

Paid sick leave and parental leave

Company

ŌURA

Glassdoor4.4

Oura is an award-winning, fast-growing startup that helps people get up close and personal with their health.

Founded in 2013

San Francisco, California, US

501-1000 employees

https://ouraring.com/how-it-works

H1B Sponsorship

ŌURA has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (6)

2023 (4)

2022 (3)

2021 (3)