Mexcor International · 2 months ago
Trade Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $80K/yr
5+ years expMexcor International is a family-owned, multi-generational importer and distributor of alcohol beverages headquartered in Houston, Texas. The Trade Marketing Manager will report to the Director of Marketing and will be responsible for crafting and executing trade marketing strategies while leading a team to drive growth and align with brand objectives.
Food and BeverageManufacturingWholesaleWine And SpiritsWinery
Responsibilities
Develop customer programs in alignment with brand guidelines and messaging, ensuring they are grounded in customer and consumer insights
Own the financial reconciliation of all planned and actual spends within Industria Licorera de Caldas portal, being timely, accurate, and with all prerequisites
Lead the ideation, creative development, procurement, and execution of marketing materials across various communication channels
Collaborate with National Account teams to implement national and customer-specific initiatives, support new item presentations, and develop shopper activation plans
Conduct post-project evaluations to assess performance, identify successes, and determine areas for improvement
Manage and reconcile all marketing expenditures and expenses to ensure budget adherence
Provide support, training, and briefing for third-party agencies to ensure alignment with brand goals and strategies
Identify and execute event and sponsorship opportunities that align with brand positioning, ensuring meaningful consumer engagement and strong brand impressions
Develop and implement an On-Premise trade support plan, including events and promotional initiatives
Design and oversee U.S. media plans, encompassing local influencers, geo-targeted media, and content creation for social media channels
Define strategic direction for customer segmentation, success metrics, and merchandising principles to align with brand positioning and market demands
Oversee the ordering process, vendor relationships, and invoicing for Point-of-Sale (POS) materials to ensure timely delivery within budget constraints
Conduct market visits to analyze trends, assess trade marketing performance, capture best practices, and identify potential business opportunities
Qualification
Required
5+ years of experience in Consumer-Packaged Goods Trade Marketing, Sales, or Marketing roles
Prior trade marketing experience is a must, preferably within the Spirits industry
Proven track record of presenting to national customers and/or large audiences
Experience in briefing and training Marketing-Promotional Agencies
Bilingual—fluent Spanish required
Proficiency in using various systems, including Microsoft Office, Syndicated Data, and Sales Performance systems such as VIP, MicroStrategy, and Encompass
Strong problem-solving mindset with the ability to identify solutions and drive results
Excellent time management and organizational skills, capable of prioritizing tasks and managing multiple projects effectively in a dynamic and complex business environment
Ability to analyze and interpret panel data, such as Nielsen, to derive actionable insights
Exceptional interpersonal skills, with the ability to collaborate effectively and work with others to achieve shared goals
Team player, adaptable to a fast-paced, evolving environment
Driving record must be within MVR policy guidelines throughout employment
Must be able to pass a background and drug screening for hire and randomly throughout employment
Company
Mexcor International
Mexcor International manufactures wine, imports and distributes wine beer and spirits in major states of US.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eduardo Morales
President and CEO
Recent News
PR Newswire
2025-07-30
2025-07-18
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