Top Floor · 3 months ago
Marketing Manager
Milwaukee, WI
Full-time
Hybrid
Mid LevelTop Floor is an agency focused on driving digital marketing campaigns in the industrial manufacturing sector. The Marketing Manager will serve as a strategic advisor to clients, leveraging their experience to develop actionable multi-channel marketing strategies that drive measurable growth.
AdvertisingMarketingWeb Development
Responsibilities
Serve as a strategic advisor to manufacturing clients, drawing on your first-hand experience with distributor networks, long sales cycles, and technical buyers
Meet and liaise with clients to uncover their goals, pain points, and requirements, translating them into actionable multi-channel marketing strategies
Identify growth opportunities within clients’ owned and paid digital channels, including lead generation programs, distributor enablement, and product-specific campaigns
Facilitate strategy sessions, helping clients think through campaigns in the context of their sales process, product launches, or trade show calendar
Guide clients on emerging tools and technologies that strengthen demand generation and sales enablement in industrial environments
Collaborate with internal agency specialists (SEO, PPC, content, social, and more) to build integrated campaigns that reflect manufacturing buying cycles and decision-making processes
Present and defend strategies and creative recommendations, positioning yourself as a trusted partner who understands both marketing and manufacturing business drivers
Build and maintain long-term client relationships based on trust, transparency, and a deep understanding of industrial markets
Negotiate campaign scopes and details with both clients and agency teams, ensuring alignment on deliverables and budget
Monitor campaign performance, translating complex data into actionable insights for executives and sales leaders
Lead or participate in new business pitches, showcasing your ability to connect marketing execution to real-world manufacturing growth goals
Qualification
Required
Proven experience as a marketing leader in-house at a manufacturing company (industrial/B2B preferred)
A track record of developing and executing campaigns that align with sales objectives and drive measurable results
Familiarity with distributor/partner networks and how to market through them
Strong understanding of the manufacturing buyer's journey, from awareness through specification and purchase
Working knowledge of paid and earned digital channels (SEO, paid search, paid social, content, email) and how they complement one another
Ability to communicate complex technical or product information in clear, compelling ways for different audiences
Strong collaboration and leadership skills with a knack for bringing cross-functional teams together
Confidence in presenting strategies, insights, and recommendations at the executive level
Preferred
Leadership experience (project management, team management)
Working knowledge of Drupal and WordPress content management systems
Benefits
Health, Vision, & Dental Insurance
401(k) Employer Contribution
Unlimited PTO
Health Savings Account With Employer Contribution
Paid Maternity/Paternity leave
Hybrid Work Environment
Flexible Work Hours
Half-Day Fridays
Professional Training Opportunities
Internal Committee Involvement
Culture Club – Dedicated to improving Top Floor culture, diversity, equity, and inclusion
Company
Top Floor
For more than 23 years, Top Floor has partnered with manufacturers, fabricators, and other industrial companies to grow their business online with cohesive digital marketing and website solutions.
Founded in 1999
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase