Nexon America · 3 months ago
Consumer Marketing Manager
El Segundo, CA (Hybrid)
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $110K/yr
5+ years expNexon America is a global video game publisher known for its celebrated franchises like MapleStory and Mabinogi. They are seeking a Consumer Marketing Manager who will drive audience growth and brand amplification through strategic partnerships, influencer marketing, and lifestyle activations in the Western market.
GamingInformation TechnologyInternetPC GamesPublishingSoftware
Responsibilities
Identify, pitch, and lead co-marketing initiatives with external partners (brands, lifestyle entities, non-endemic companies) to expand brand footprint and cultural relevance
Build and lead influencer and content creator marketing programs, including identifying high-impact talent, overseeing briefing and activation, and reporting on campaign performance KPIs
Develop and execute lifestyle-driven marketing efforts such as street teams, on-the-ground activations, brand collaborations, merchandise drops, or events
Work closely with PR, community, and social teams to amplify earned media and influencer content across owned channels
Coordinate with Nexon HQ teams to ensure regional marketing efforts align with global strategy, while maintaining best practices in the Western market
Track performance and ROI of lifestyle and partnership marketing activations, and create reports and decks for internal stakeholders based on agreed upon KPIs
Other duties as assigned
Qualification
Required
5+ years of experience in consumer & entertainment marketing, lifestyle marketing, or integrated marketing, with proven track record of leading influencer campaigns, brand partnerships and experiential marketing programs
Experience working with content creators across leading platforms such as TikTok, YouTube and Twitch
Extensive experience working in the video game industry
Experience building PowerPoint presentations and reports for internal executive stakeholders
Familiarity with marketing KPIs and ability to build reporting decks with strategic insights
Strong knowledge of Western gaming communities, media landscape, and fan behavior
Excellent communication and collaboration skills to drive alignment across global and regional teams
Bachelor's degree required
Microsoft Office & Google Suite experience (Required)
Deep familiarity with creator economy tools, trends and talent management workflows
Strong understanding and cultural fluency in gaming, anime, pop-culture, streetwear and gaming communities
In-depth knowledge of online game market / games as a service model and understanding of virtual goods
Results-driven personality that is self-motivated, well organized, and consistently delivers high quality work
Excellent eye for iconic creative and ways to stand out in a crowded digital landscape
Ability to execute on a wide variety of concurrent projects on schedule in a fast-paced entrepreneurial environment
Constantly looking for ways to learn and improve without missing deadlines despite managing sometimes large and often very complex projects
Preferred
MBA preferred
JIRA, Confluence, and/or other project management tools (Preferred)
Benefits
We offer medical, dental and vision plans for you, your spouse or domestic partner and your children.
Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
We also provide company paid life, AD&D, short-term and long-term disability benefits as well as access to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.
Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes.
We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar.
To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.
Company
Nexon America
Nexon is building a workplace based on mutual respect, good humor, and the pursuit of excellence because we believe that great games can only be built by amazing people.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$61.94MKey Investors
Insight Partners
2022-02-06Post Ipo Equity
2012-01-01Post Ipo Equity
2011-12-14IPO
Leadership Team
J
Jung Hyun
CEO
Recent News
2026-01-13
2025-11-28
2025-11-12
Company data provided by crunchbase