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Vistra · 2 months ago

Outreach & Engagement (O&E) Program Manager (PM) - Military Community and Family Policy

Washington, DC

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Vistra is a Service-Disabled Veteran-Owned Small Business providing professional support services to Defense, Federal, and Civilian Agencies. They are seeking an Outreach & Engagement Program Manager to oversee the O&E program, manage stakeholder relationships, and enhance brand reputation through strategic communications and performance analytics.

Public Relations

No H1B

U.S. Citizen Only

Responsibilities

Provide executive leadership and strategic direction for the entire O&E program, overseeing all activities, leading monthly strategy reviews, and using data-driven insights to ensure performance aligns with evolving organizational goals and enhances brand recognition

Direct the development, execution, and performance analysis of a cohesive, integrated communications strategy, facilitating cross-functional collaboration and leading quarterly planning sessions to ensure consistent messaging and optimize campaign results

Oversee all stakeholder affairs by implementing advanced engagement strategies, directing the analysis of stakeholder feedback to identify trends, and ensuring insights are integrated into strategic planning to enhance brand reputation and meet stakeholder needs

Lead the comprehensive strategic communications, analysis, and brand management function, overseeing audience research, the development of communication plans and media campaigns, and the design of brand strategies to ensure all tactics are data-driven and effectively resonate with key audience segments

Provide executive oversight for all Content, Creative, and Digital Strategy, managing the entire content lifecycle, ensuring brand consistency and Section 508 compliance, and directing UX/UI design and data management to create a compelling and accessible user experience across all platforms

Direct all performance monitoring, analysis, and reporting functions by establishing and tracking KPIs, overseeing news media monitoring, and managing the delivery of comprehensive performance reports for all digital assets and campaigns to provide actionable insights for continuous optimization

Lead the development and execution of all community and public engagement initiatives, including overseeing the Speaker’s Bureau, managing the Display Program, and directing event support to foster awareness and build strong relationships with the public and key community stakeholders

Perform other tasks as required

Qualification

Government communications managementStakeholder managementBrandContent developmentWeb CMS experienceUI/UX testingAd campaign managementStrategic planningPublic relationsDigital strategiesPerformance analyticsContent creationCommunity engagementEvent supportData-driven insightsKPI trackingCommunication plansMedia campaignsUser experience designPerformance reportingCampaign developmentBrand managementAudience researchContent lifecycle managementSection 508 compliance

Required

A minimum of a bachelor's degree related to outreach, engagement, public relations, marketing, communications, or other field related to work under this requirement

A minimum of eight years of experience in managing Government communications, corporate communications, or marketing communications including stakeholder management and maintaining internal and external relationships

A minimum of five years' experience in O&E management in brand and content development, public relations, strategic planning, and web and social media operations

Possess a minimum of a favorably adjudicated Tier 3 investigation

US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment