Shure Incorporated · 2 months ago
Director, Global Marketing (IT Channel Enablement)
US-IL-Niles
Full-time
Hybrid
Director/Executive
$149K/yr - $269K/yr
12+ years expShure Incorporated is a leading global manufacturer of audio equipment, known for its quality and innovation. The Director of Channel Enablement Marketing will lead the development and execution of global co-marketing strategies with key IT channel partners, driving initiatives that support Shure’s Global Sales organization and enhance partner engagement.
Consumer ElectronicsElectronicsManufacturingProduct DesignWireless
No H1B
Responsibilities
Develop and deliver channel partner enablement toolkits, including demo kits, competitive analysis, channel buyer personas, and use-case presentations
Formalize and evolve channel programs to ignite and enable IT-focused DMRs, SIs/MSPs and VARs
Create and maintain sales playbooks, implementation guides, post-sale support guides, and market opportunity/business case tools for channel partners
Lead the development of sales enablement resources such as playbooks, competitive SWOT analyses, customer journey maps, and ICP (Ideal Customer Profile) documentation
Deliver enablement for both internal and external channel audiences, including field technicians, channel partners, and sales teams
Support the rollout of enhanced support packages (24/7 support, advanced replacement, extended warranty, Shure Cloud access) and ensure partners are trained on these offerings
Implement systems for logging customer/partner interactions, capturing data for AI/knowledgebase development, and driving data-driven feedback loops
Champion the adoption of next-gen sales models (e.g., Customer Success Managers for post-sale engagement, digital marketing motions, webinars, utilization reporting) to drive full deployments, renewals, and new use cases
Develop and execute global strategies to empower and support the success of Strategic Alliances, Market Development, and Regional Channel Marketing teams
Align internal and partner incentives to accelerate channel growth and market penetration
Ensure consistency, scalability and efficiency of programs across regions, adapting to local market needs and opportunities
Maintain direct relationships with key channel stakeholders to ensure strategic alignment of messaging and campaign execution
Work closely with the Associate Director of Collaboration Solutions Marketing to ensure that end-customer messaging and campaigns are aligned with partner co-marketing initiatives
Coordinate with leads for both brand and demand-gen on campaign execution, toolkit delivery, and media planning to support joint launches and maximize impact through the IT channel
Share market insights and partner feedback to inform product positioning and campaign strategy
Focus on data-driven decision-making and benchmarking against industry best practice
Prioritize customer-centric enablement, ensuring partners and sales teams have the tools and training needed to succeed
Foster strong relationships with partners and internal stakeholders to drive transformation and incremental growth
Leverage digital marketing, webinars, and targeted communications to reach diverse IT channel audiences and drive engagement
Qualification
Required
Bachelor's degree in Marketing, Business, or related field; MBA preferred
Minimum 12 years of experience in B2B marketing, with at least 5 years in a leadership role focused on channel marketing
Proven track record of developing and executing global partner marketing strategies in IT or enterprise collaboration markets
Experience working with or within two-tier distribution models and global alliance ecosystems (e.g., Microsoft, Zoom, Google)
Familiarity with AV/IT convergence and collaboration technologies (e.g., Teams Rooms, Zoom Rooms, Google Meet)
Demonstrated success in cross-functional leadership across sales, product, and regional marketing teams
Ability to translate business objectives into scalable marketing programs aligned with partner GTM models
Expertise in building co-marketing assets, sales play content, and enablement frameworks for distributors, resellers, and alliance partners
Strong command of integrated campaign development, field activation, and digital marketing tactics
Proficient in using dashboards and analytics tools to measure partner engagement, campaign ROI, and content performance
Excellent written and verbal communication skills, with the ability to influence stakeholders across functions and geographies
Skilled in managing multiple concurrent initiatives with global scope and tight deadlines
Comfortable working with CRM, PRM, and marketing automation platforms (e.g., Salesforce and similar)
Applicants for this position must be currently authorized to work in the United States on a full-time basis
Benefits
Comprehensive healthcare
Mental health and retirement savings plans
Generous paid time off programs
Employee discounts
Professional development opportunities
Work-life balance initiatives
Employee recognition programs
Volunteering/community involvement opportunities
Company
Shure Incorporated
For 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
José Rivas
Vice President and Chief Sales Officer
Recent News
2026-01-07
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