Equity Trust Company · 2 months ago
Manager, Content Strategy
Westlake, OH, USA
Full-time
Hybrid
Mid, Senior Level
6+ years expEquity Trust Company is seeking a Manager of Content Strategy to lead their multi-channel content marketing efforts. This role involves managing a team of content professionals and collaborating with senior marketing leadership to develop and execute strategies that drive engagement and growth.
Financial Services
Responsibilities
Lead the development and execution of Equity Trust’s content marketing strategy, ensuring alignment with brand goals, business priorities, and audience needs
Manage and mentor a team of content professionals, providing direction, feedback, and career development to drive quality, consistency, and innovation
Translate marketing strategy into actionable project plans and campaigns, overseeing timelines, deliverables, and cross-functional collaboration with Product, Sales, and Compliance
Integrate Generative and Agentic AI tools into content workflows to enhance efficiency, personalization, and creative impact
Partner with Analytics and Marketing Operations to track content performance, build dashboards, and apply insights to optimize engagement, conversion, and ROI
Oversee the creation, management, and execution of multi-channel content programs across web, email, social, and traditional channels, ensuring messaging consistency and compliance alignment
Guide the development of content for major initiatives, including product launches, executive communications, and corporate brand campaigns
Maintain and improve processes for content briefs, approvals, production, and publishing to ensure operational excellence
Ensure consistency in brand voice, tone, and messaging across all internal and external communications
Support internal and external communication needs including operational emails, social media, and cross-departmental initiatives
Develop a deep understanding of Equity Trust customers, products, and services along with the financial industry/retirement industry
Stay ahead of industry trends in marketing, AI, and digital engagement to evolve strategy and maintain a competitive edge
Qualification
Required
6+ years of experience in content marketing, communications, or strategy roles within a fast-paced or complex environment
Proven ability to lead initiatives, influence cross-functional teams, and mentor others to achieve high-quality, scalable outcomes
Demonstrated success developing and executing content strategies across multiple channels (email, web, social, campaigns)
Experience leveraging Generative and Agentic AI tools (e.g., OpenAI, Anthropic, Gemini, CoPilot, etc.) to improve efficiency, creativity, and automation in content workflows
Strong capability to translate business and marketing objectives into actionable content plans that drive engagement, leads, and revenue
Proven skill in applying analytics to measure content performance, surface insights, and optimize campaigns for measurable impact
Exceptional writing, editing, and communication skills with a commitment to clarity, consistency, and brand alignment
Ability to simplify complex or regulated concepts into clear, compelling consumer narratives
Highly organized, detail-oriented, and adept at managing multiple priorities across teams and channels
Demonstrated success driving measurable business impact in highly regulated or complex industries (e.g., financial services, fintech, or alternative investing)
Experience scaling content programs and systems, including establishing frameworks for planning, governance, and performance optimization
Deep understanding of SEO, demand generation, and digital growth strategies, with a proven ability to expand reach and engagement across channels
Experience leading cross-functional initiatives that align marketing, product, and sales around unified brand storytelling and customer experience
Comfort with emerging marketing technologies — including AI-driven tools, personalization engines, and advanced analytics — to enhance team performance and innovation
Strong record of thought leadership or brand storytelling that shaped audience perception and elevated organizational reputation
Company
Equity Trust Company
Equity Trust Company is a financial services company that enables individual investors, financial professionals and institutions to diversify investment portfolios through alternative asset classes, including real estate, tax liens, private equity and precious metals.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
George Sullivan
Chief Executive Officer
Joe Stolz
Chief Technology Officer
Company data provided by crunchbase