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Pizza Hut · 1 week ago

Sr. Director, Marketing Omni-Channel and Brand Experience

Plano, TX

Full-time

Hybrid

Director/Executive

$226K/yr - $240K/yr

10+ years exp

Pizza Hut is seeking a Sr. Director for Marketing Omni-Channel and Brand Experience to shape their integrated marketing strategies across various channels. The role involves leading a diverse team, optimizing customer journeys, and driving growth through collaboration with marketing, technology, and operations.

Food and BeverageFood DeliveryHospitality

Responsibilities

Lead Omni-Channel Strategy (25%)

Build and execute a holistic growth strategy across digital, retail, and aggregator channels

Optimize the full digital funnel: acquisition, conversion, retention, and frequency

Partner cross-functionally to ensure all-channel strategies align with brand and business goals

Drive Aggregator & Owned Delivery Growth (25%)

Lead marketing strategies with partners such as Uber Eats, DoorDash, Deliveroo, Zomato, and Grubhub

Own pricing, promotions, menu design, and co-marketing efforts to maximize visibility, category ranking, and conversions

Transition in-store, aggregator, and owned processes from analog to digital-first conversion excellence

Elevate Digital & Customer Experience (25%)

Oversee CRM, loyalty, and personalization strategies (including Hut Rewards)

Leverage AI, automation, and MarTech to deliver seamless, personalized customer journeys

Foster a culture of continuous testing, learning, and optimization

Transform Retail Merchandising & E-Commerce (15%)

Partner with D&T and Operations to enhance in-store merchandising, digital menu boards, and e-commerce experiences

Align retail and e-commerce merchandising with campaign and promotional calendars

Build strong collaboration with Yum!’s MarTech and AI Centers of Excellence to accelerate innovation

Optimize Media & Insights (10%)

Lead media mix modeling to allocate marketing spend effectively across paid, owned, and earned channels

Monitor KPIs across sales, profitability, and engagement to inform agile decision-making

Translate data into actionable insights to guide global and local market teams

Lead and develop a diverse team of three direct reports spanning digital marketing, CRM/loyalty, retail merchandising, and aggregator marketing

Build strong partnerships across Marketing, Technology, and Commercial functions to deliver connected experiences

Role-model leadership aligned with Smart, Heart & Courage values, balancing commercial rigor with creativity and care

Qualification

Omni-channel strategyDigital funnel marketingCRM/loyalty programsE-commerce optimizationAggregator partnershipsMedia mix modelingData-driven strategyTeam developmentGlobal experienceAgile mindsetCross-functional leadership

Required

10+ years of progressive marketing, digital, or commercial leadership experience with a track record of omni-channel growth and customer experience transformation

Deep expertise in digital funnel marketing, CRM/loyalty programs, and e-commerce optimization

Experience with aggregator or marketplace partnerships (e.g., Uber Eats, DoorDash) and related commercial levers

Data-driven strategist skilled in media mix modeling, insight translation, and ROI measurement

Strong collaborator and influencer with executive presence and cross-functional leadership capability

Agile, entrepreneurial, and energized by building and scaling high-impact teams

Preferred

Global or multi-market experience preferred; QSR or retail background a plus

Benefits

Bonus eligibility

Stock-based compensation

Company

Pizza Hut

Glassdoor3.5

Pizza Hut is an American restaurant chain and international franchise known for Italian-American cuisine including pizza and pasta. It is a sub-organization of Yum! Brands.

Founded in 1958

Plano, Texas, USA

10001+ employees