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HCA Healthcare · 2 days ago

AVP of Enrollment Management and Marketing

Kansas City, MO

Full-time

Onsite

Director/Executive

7+ years exp

HCA Healthcare is one of the nation’s leading providers of healthcare services, and they are seeking an AVP of Enrollment Management and Marketing for their Research College of Nursing team. This role involves developing and executing strategies to attract and enroll prospective students, overseeing the admissions process, and leading the College’s integrated marketing strategy.

BiotechnologyHealth CareHospitalMedicalPrimary and Urgent Care

Responsibilities

Develop and implement a comprehensive, action-oriented enrollment strategy to manage leads through enrollment process, collaborating cross-departmentally to achieve enrollment goals

Manages and optimizes the prospective student contact strategy to achieve maximum lead to start conversion

Lead the development of innovative integrated marketing that increases awareness and understanding of the College’s programs, enhances the college’s brand, and supports recruitment of students, tracking KPI’s to budget

Establish tools for measuring effectiveness of external resources utilized in advertising and recruitment efforts while bringing innovation and technology solutions to meet recruitment needs

Develop weekly/monthly/quarterly reporting forecasts, building and motivating strong teams to ensure that enrollment goals are met

Lead agency and creative professionals in the development of all marketing and branding for the College and all of its programs

Provide leadership and writing support for internal and external publications, collateral, media releases and other written communications

Increase community presence and develop new recruitment strategies and outreach initiatives

Brainstorm new and creative enrollment growth strategies

Qualification

Enrollment ManagementIntegrated MarketingLead GenerationData-Driven ResultsCreative DirectionCommunication SkillsTeam LeadershipAdaptability

Required

A minimum of a bachelor's degree is required

Strong understanding of the student lifecycle from lead generation through enrollment, and industry best practice strategies to maximize results

Minimum of 7 years of progressive experience in the field of Enrollment Management

In depth knowledge of integrated marketing channels and tactics, preferably demand generation strategies

Excellent written and oral communication skills

Ability to identify quality creative design and production, providing direction and input into the creative process for all brand and marketing development

Ability to work on tight deadlines and adapt quickly to change

Preferred

Preferred fields of study include Marketing, Communications, Public Relations, or a closely related discipline

Benefits

Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.

Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.

Free counseling services and resources for emotional, physical and financial wellbeing

401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)

Employee Stock Purchase Plan with 10% off HCA Healthcare stock

Family support through fertility and family building benefits with Progyny and adoption assistance.

Referral services for child, elder and pet care, home and auto repair, event planning and more

Consumer discounts through Abenity and Consumer Discounts

Retirement readiness, rollover assistance services and preferred banking partnerships

Education assistance (tuition, student loan, certification support, dependent scholarships)

Colleague recognition program

Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)

Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Company

HCA Healthcare

Glassdoor3.3

HCA Healthcare provides medical education and healthcare services in locally managed facilities. It is a sub-organization of North Florida Endoscopy Center.

Founded in 1968

Nashville, Tennessee, USA

10001+ employees