MeshyAI ยท 5 hours ago
Senior Performance Marketing Specialist
MeshyAI is a leading 3D generative AI company headquartered in Silicon Valley, focused on transforming the content creation pipeline. They are seeking a results-driven Senior Performance Marketing Specialist to develop and optimize ad campaigns across key platforms, collaborating closely with the creative team to drive user growth and maximize ROI.
Computer Software
Responsibilities
Develop and execute performance marketing strategies across Google, Meta, and domestic platforms such as WeChat and Xiaohongshu, aiming to drive user growth and maximize ROI
Continuously analyze campaign data to identify high-potential channels and growth opportunities, allocate budgets effectively, and optimize overall strategy
Work closely with internal creative teams or external agencies to provide data-backed creative direction and optimization suggestions
Design and implement A/B tests, optimizing ad performance across audience targeting, creative assets, and other dimensions
Monitor and analyze key performance indicators (e.g., CPC, CPA, ROAS), driving continuous improvement in campaign efficiency
Stay up-to-date on advertising platform policies, algorithms, and industry trends to quickly respond and maximize campaign impact
Collaborate with the tracking team to ensure campaign performance is measurable and optimizable, leveraging technical understanding of tracking and attribution
Qualification
Required
At least 3 years of experience in performance marketing, with solid hands-on experience on major overseas platforms (Google, Meta) and domestic platforms such as WeChat and Xiaohongshu
Strong data analysis skills, proficient in Google Analytics, Ads Manager, or similar tools
Familiarity with A/B testing and audience segmentation, with the ability to make rapid data-driven campaign decisions
Technical understanding of ad tracking and attribution, able to collaborate with technical teams for accurate measurement and optimization
Results-oriented, with excellent logical thinking and self-driven learning ability
Strong communication and cross-team coordination skills, able to efficiently drive collaboration