WEX · 6 hours ago
Sr. Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $160K/yr
7+ years expWEX is a company focused on providing solutions for the North America Mobility business, and they are seeking a Senior Product Marketing Manager to lead the Small Business segment. The role involves owning the positioning, messaging, and go-to-market strategy for SMB solutions, driving product launches, and enabling sales teams to succeed through insightful market analysis and effective communication.
Financial ServicesFinTechPaymentsSoftware
Responsibilities
Own positioning, messaging, and GTM strategy
Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision-makers
Shape the GTM strategy for our Small Business product line, ensuring it’s insight-driven and segment-specific
Use customer, market, and competitor research to refine our message and drive differentiation
Lead cross-functional product launches, coordinating with Sales, Product, and Marketing
Own SMB roadmap communications to ensure every update drives awareness, interest, and adoption
Translate product features into real-world benefits that resonate with small business customers
Build and maintain battlecards, pitch decks, objection handlers, and persona-based playbooks
Deliver training, updates, and competitive insights that empower inside sales and account teams
Help optimize segmentation, targeting, and outreach strategies with Sales and Marketing
Lead primary and secondary market research initiatives, including talking to customers, interviewing lost deals, and partner analytics
Track competitor activity and trends to identify opportunities and threats
Analyze performance metrics (win rate, retention, funnel velocity, campaign effectiveness) to drive next-step recommendations
Qualification
Required
7+ years of relevant work experience, including 4+ years in product marketing roles in B2B SaaS, fintech, or SMB-focused businesses
Proven experience building go-to-market plans, crafting messaging, and enabling sales for technical or complex products
Strong analytical and research skills used to validate assumptions, surface insights, and measure what matters
Exceptional writing, storytelling, and presentation skills
Bachelor's degree in marketing, business, communications, or related field
Preferred
Experience in small business
Benefits
Health, dental and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
And more
Company
WEX
Wex is a financial technology service provider for fleet, travel and healthcare industries.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$900MKey Investors
Warburg Pincus
2025-02-25Post Ipo Debt· $500M
2020-06-30Post Ipo Equity· $90M
2020-06-30Post Ipo Debt· $310M
Leadership Team
Melissa Smith
Chair and Chief Executive Officer
Sachin Dhawan
Chief Technology Officer
Recent News
Morningstar.com
2026-01-22
2026-01-20
2026-01-20
Company data provided by crunchbase