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VeSync · 21 hours ago

Integrated Marketing Communications Manager

Tustin, CA

Full-time

Onsite

Mid, Senior Level

$100K/yr - $100K/yr

5+ years exp

VeSync is a portfolio company known for its health & wellness products, seeking an Integrated Marketing Communications Manager. This role involves planning and executing integrated marketing campaigns to drive awareness and sales for the Levoit brand, collaborating with cross-functional teams to ensure alignment with business objectives.

Consumer GoodsCustomer ServiceE-CommerceLocal

Responsibilities

Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence

Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis)

Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix)

Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption

Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting

Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance

Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations

Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms

Design channel-specific communication strategies (differentiated plans for e-commerce platforms, social media, physical stores)

Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase)

Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration)

Build a marketing data middle-office (real-time monitoring of channel ROI, user behaviour, competitor dynamics)

Conduct A/B testing for marketing campaigns (verification of information/media/time-period combination effects)

Dynamically adjust budget allocation strategies (resource re-allocation based on attribution analysis)

Qualification

Integrated marketing planningCampaign analyticsProject managementDigital marketingConsumer electronics experienceAnalytical skillsResults-driven approachEntrepreneurial spiritProactive mindsetHigh integrityMulti-project managementCommunication skillsCreative thinkingAttention to detailGrowth mindset

Required

Bachelor's degree in Marketing, Business, or related field

5+ years of experience in integrated marketing planning and product marketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market

Experience working in a global company with significant exposure to regional or global campaign management

Strong analytical, project management, and communication skills

Experience with digital marketing, campaign analytics, and project management tools

Creative thinker with attention to detail and results-driven approach

Entrepreneurial spirit, grit, resilience, and find a way to get things done

Proactive, results-driven with high ownership and commitment

Growth mindset with a desire to innovate and continuously improve

Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies

High integrity and humility, with a proactive and ownership-driven approach

Comfortable managing multiple projects at once

Benefits

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Gym

Pet Insurance

Fully stocked kitchen

Company

VeSync

Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.

Founded in 2011

Anaheim, California, USA

1001-5000 employees