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TikTok · 2 weeks ago

Strategy Associate Graduate (TikTok Shop Category Strategy) - 2026 Start (MBA)

Seattle, WA

Full-time

Onsite

New Grad, Entry Level

$89K/yr - $144K/yr

TikTok is the leading destination for short-form mobile video, and they are seeking talented individuals to join their team in 2026. The role involves analyzing E-Commerce businesses and conducting market segmentation research to inform future business strategies.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Analyze E-Commerce businesses, focusing on focusing on traffic efficiency, user behavior, and merchant operations. Ensure a nuanced understanding of specific market dynamics and potential opportunities

Conduct thorough market segmentation research, delving into the intricacies and value drivers of each business segment

Ensure a thorough understanding of the industry landscape, including cross-category and category-specific competitors and key drivers of their business performance

Leverage insights from analysis to make informed recommendations for future business strategies

Qualification

Analytical skillsMarket researchCompetitor analysisGTM strategyStrategic analysis toolkitsCommunicationProblem-solvingCross-functional collaborationOwnership mentalitySelf-starter attitude

Required

Final year or recent graduate in MBA

Excellent analytical skills and problem-solving capabilities

Experience in benchmarking, market research, competitor analysis, and GTM strategy

Strong communication skills and can effectively handle cross-functional collaboration

Strong ownership mentality and desire to work closely with business teams - take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement

Preferred

Experience with strategic analysis toolkits, including issue tree structuring, expert interviews, and data analysis

Experience in GTM, consumer engagement, and merchandising strategies—preferably in a third-party (3P) or marketplace environment

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)