Trafilea · 2 months ago
Creative Strategist - Acquisition
United States
Full-time
Remote
Mid, Senior Level
4+ years expTrafilea is a Consumer Tech Platform focused on transformative brand growth, leveraging technology and marketing to scale digitally native brands. The Creative Strategist will lead the creative strategy for high-volume direct-response ads, optimizing performance through storytelling and data analysis across multiple platforms.
Digital MarketingE-Commerce
Responsibilities
Lead creative strategy for assigned product funnels, ensuring every asset is optimized for direct-response performance
Define angles, hooks, and ad structures, blending emotional storytelling with persuasive copy and visual psychology
Continuously analyze creative KPIs (ROAS, CTR, Hook Rate, Thumbstop, View Rate) to identify winners and iterate with speed
Conduct weekly AdBattery diagnostics to manage variety, freshness, and fatigue across ads
Design and execute A/B testing plans for creatives — copy, visuals, formats — with a clear process from hypothesis to iteration
Leverage UGC, trends, and platform-specific formats (Meta, TikTok, YouTube) to push creative boundaries and scale performance
Collaborate with Creative Operations, Copywriters, and Video Editors to ensure briefs, production, and post-production run seamlessly
Partner with Growth and Data teams to align creative strategy with funnel performance and scaling priorities
Provide clear, actionable feedback to creators and content partners, ensuring alignment with brand tone and direct-response objectives
Stay ahead of platform trends, competitor benchmarks, and consumer behavior shifts to identify and act on new creative opportunities
Qualification
Required
4+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Advertising (DTC, agency, or similar)
Proven track record crafting high-converting video ads & UGC content
Strong grasp of sales psychology, persuasive copywriting, and buyer persona frameworks
Data-driven mindset: confident in reading KPIs, extracting insights, and proposing actionable iterations
Hands-on experience with A/B testing, creative diagnostics, and funnel optimization
Passion for trends, platform nuances (Meta, TikTok, YouTube), and continuous creative innovation
Highly organized and execution-obsessed, with a structured approach to creative planning
Strong collaboration & feedback skills — able to align creators, editors, and copywriters toward performance goals
Fluent in English (B2+ minimum)
Benefits
USD competitive salary
Paid time off
Company
Trafilea
Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Santiago Zabala
Co-founder and CEO
Lucas Vera
Co-Founder | Research & Strategic Insights
Recent News
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