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Meta · 12 hours ago

Product Marketing Manager, Devices Go-To-Market

Los Angeles, CA

Full-time

Onsite

Mid Level

$104K/yr - $152K/yr

3+ years exp

Meta is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. The Product Marketing Manager will influence product development and lead go-to-market strategies for wearable devices, ensuring product market fit and driving cross-functional collaboration for successful product launches.

Computer Software

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit

Influence product positioning, naming, audience definition and sizing for devices across our wearables products

Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences

Influence the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics

Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through end-of-life. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership

Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams

Qualification

Product marketingGo-to-market strategyConsumer researchData analysisCross-functional collaborationStrategic visionAnalytical acumenTactical executionDomain knowledge in ARExperience in consumer techCommunication skillsCollaborative mindset

Required

BA/BS degree in marketing, business, product development, or relevant work experience

3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field

Combination of strategic experiences and hands-on tactical execution

Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy

Experience working in a cross-functional capacity within a fast-paced, changing environment

Preferred

MBA or equivalent experience

Experience in product marketing, developing go to market strategies and partnering closely with product teams

Experience in consumer tech hardware and/or software for hardware products

Domain knowledge in AR, smart glasses, and/or wearable devices

Benefits

Bonus

Equity

Benefits

Company

H1B Sponsorship

Meta has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5565)

2024 (5944)

2023 (3874)

2022 (5237)

2021 (7)

2020 (10)