Dr. Robert K. Jabs School of Business · 2 months ago
Director of Communication for Admissions
Riverside, CA
Full-time
Onsite
Lead/Staff, Director/Executive
1+ years expDr. Robert K. Jabs School of Business is seeking a Director of Admissions Communication to lead their Admissions Communication team. This role involves developing and executing strategic marketing and communication plans for various admissions offices, overseeing marketing efforts, and managing the admissions website and social media accounts.
Higher Education
Responsibilities
Provide direct supervision and leadership to the Admissions Communication team including various communication specialists and student workers who are responsible for the outbound communication to all prospective undergraduate, graduate and international students both online and on campus
Oversee all Admissions Offices’ marketing and communication efforts. This includes collaborating with each department to develop a comprehensive communication plan for prospective students at every stage of the recruitment process
Spearhead day-to-day operations in Marketing Cloud to maximize available technology and meet enrollment goals
Collaborate with the Admissions Operations team to uphold data integrity and systems
Collaborate with the CBU Marketing & Communication Division in the creation and updating of marketing collateral
Coordinate the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns
Report and assess the success of various recruitment campaigns using analytics from Marketing Cloud, JRM and university web site, and adjust the campaigns as a result of the data analysis
Conduct market research to determine the best messaging for marketing campaigns
Report and assess the success of various recruitment campaigns using analytics from Marketing Cloud, JRM and university web site
Serve as a member of the Admissions Office leadership team and is responsible for participating in big picture strategic decision making and assisting in devising and actualizing strategies that will allow California Baptist University to accomplish its enrollment goals
Collaborate with the schools and colleges to develop a unique communication plan for each school or college that better markets their academic programs and complement the overall communication plan
Manage, maintain, and expand as appropriate, the Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns
Create key messaging and copy that can be used consistently across all integrated marketing channels
Meet regularly with the CBU Marketing & Communication Office to plan for future and assess current marketing campaigns. Provide oversight and strategic direction for the admissions call center
Qualification
Required
Bachelor's degree from four-year college or university in marketing, communications or related field
One to two years related experience and/or training
Demonstrated ability and willingness to live and uphold the University's Christ-centered mission and values
Knowledge and proficiency with modern marketing strategies and techniques both broadly and in admission
Knowledge of territory/market development, and an appreciation for data analysis and interpretation
Skill in the use of personal computers and related software applications
Ability to make administrative and procedural decisions and judgments on matters, including sensitive, confidential issues
A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices
Ability to plan, develop, and coordinate multiple projects
Ability to read and write at a level appropriate to the duties of the position
Ability to gather data, compile information, and prepare reports
Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body
Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments
Strong organizational skills and detail oriented
Ability to maintain confidentiality
Excellent telephone courtesy, knowledge and experience
Knowledge of standard budgeting, and expenditure control procedures and documentation
Ability to interpret, adapt, and apply guidelines and procedures
Ability to create, compose, and edit written materials
Ability to resolve customer complaints and concerns
Ability to investigate and analyze information and to draw conclusions
Company
Dr. Robert K. Jabs School of Business
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11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase