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DLA Piper · 2 months ago

Sr. Manager Digital Campaigns - Disputes

Philadelphia, PA

Full-time

Hybrid

Senior Level, Lead/Staff

$146K/yr - $233K/yr

10+ years exp

DLA Piper is a collaborative and supportive law firm seeking a Senior Manager Digital Campaigns - Disputes to lead integrated digital marketing campaigns for their Disputes vertical. The role involves collaborating with various teams to enhance brand awareness and business development through strategic digital marketing efforts.

AdviceLaw EnforcementLegalProfessional Services

No H1B

Responsibilities

Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes vertical

Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiatives

Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements

Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns

Manage digital campaign programs to support the scaling of the campaign function

Define key performance indicators, implement measurement and analytics methods and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical

Provide key data and analysis of campaign activities to relevant teams and senior firm leadership

Optimize campaigns in-flight, redirecting investment in channels and activities that drive the most impact

Review and analyze client feedback to inform future campaign strategy

Contribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiatives

Provide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insights

Lead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign results

Stay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes market

Qualification

Digital marketing strategyIntegrated marketing campaignsContent creationData analysisMarketing technology platformsBudget managementProject coordinationCommunicationStrategic thinkingAttention to detail

Required

Five plus years' experience focused on successfully designing and delivering integrated, multi-channel marketing campaigns that drive business results

Experience working within a complex, matrixed, legal or professional services organization preferred

Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts and video, tailored to the business priorities of the Disputes vertical

Demonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent and internal communications

Experience managing budgets and optimizing outcomes based on campaign results

Excellent communication skills, including the ability to present and express ideas clearly and persuasively

Proven strategic thinking and savvy digital marketers able to lead and drive the strategy, development and execution of the digital marketing plan and emerging media initiatives

Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analytics

Strong data and analytical mindset and an ability to set, measure and report on key performance indicators

Ability to coordinate multiple projects and set clear priorities

Strong attention to details and ability to work effectively in a fast-paced environment

Bachelor's degree in Business Administration, Marketing, Communications, or similar field

10+ years' marketing communications experience