SeneGence International · 3 months ago
Social Media Strategist
Sapulpa, OK, US
Full-time
Onsite
Senior Level
5+ years expSeneGence International is a company focused on beauty and wellness, seeking a Social Media Strategist to develop and implement a high-impact social media strategy. The role involves collaborating with various teams to create engaging content, manage community interactions, and analyze performance metrics to drive brand growth.
CosmeticsDirect Sales
Responsibilities
Develop and manage the global social content calendar, balancing product launches, campaigns, and evergreen storytelling
Utilize social listening, data trends, and community feedback to inform content strategy and identify new opportunities
Oversee the development of creative briefs and campaign toolkits that connect brand objectives to channel-specific execution
Support brand consistency through accurate hashtags, SEO-informed captions, and voice alignment across all channels
Ensure campaign alignment by collaborating with Brand, Creative, and Field Development teams
Oversee the company's content creation, guiding the development of engaging short-form video, reels, tutorials, and visual assets
Guide the strategy for community management, fostering a positive, responsive brand presence with distributors and consumers through DMs, comments, and engagement
Manage the strategy for curating and repurposing user-generated and distributor-created content for campaigns and promotions
Collaborate with PR and Brand teams to support influencer, affiliate, and creator outreach
Develop and support in-person and virtual distributor trainings on social media best practices, content creation, and brand representation
Partner with Field Development and Education teams to create training materials and digital toolkits that elevate distributor engagement and compliance
Develop and manage onsite social media coverage plans for corporate and field events, including contests and live content
Oversee event content capture, daily recaps, and post-event scheduling
Incorporate MUA-certified support at corporate shoots and events, assisting with tutorials and product application for campaigns
Collaborate with the Events team to schedule social content across Distributor Country Facebook Groups
Manage social performance tracking and analysis, reporting key trends, engagement metrics, and optimization opportunities monthly
Monitor community sentiment and recurring discussion topics to inform content planning
Support paid social initiatives through creative input and copy collaboration
Encourage continuous innovation by staying current with emerging social platforms, algorithms, and industry trends
Support brand stewardship by maintaining accuracy, compliance, and consistency across all content and partnerships
Qualification
Required
Bachelor's degree preferred; English, Creative Writing, Marketing, Communications or related field preferred. Education/experience equivalent considered
5 – 8 years of experience in social strategy, content marketing, or digital brand management
Proven ability to manage both strategic planning and the oversight of hands-on content creation
Strong understanding of current and emerging social platforms, trends, and algorithms
Skilled in short-form video storytelling, content optimization, and community management
Familiarity with analytics tools such as GA4, Meta Business Suite, or similar
Exceptional communication, collaboration, and organizational skills
Excellent written, verbal, and interpersonal communication skills with the ability to collaborate cross-functionally
Strong attention to detail, organization, and accountability for deadlines and deliverables
Demonstrated creativity and curiosity, with a passion for beauty, skincare, and digital storytelling
Hands-on familiarity with analytics, data interpretation, and content performance metrics
Deep interest in media, technology, and emerging social platforms; active awareness of cultural and digital trends
Thrives in both independent and team environments; receptive to feedback and committed to continuous improvement
Preferred
Beauty, wellness, or lifestyle industry experience preferred; direct-sales or field marketing experience is a plus
MUA certification strongly preferred
Company
SeneGence International
SeneGence is founded on a vision of incredible opportunity, through healthy cosmetics, to allow women to be independent.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joni Rogers- Kante
Owner and Founder
Company data provided by crunchbase