G3 · 3 months ago
Senior Marketing Specialist- Solutions Team
Washington DC, Maryland, United States
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $70K/yr
3+ years expTransPerfect is the world’s largest provider of language and technology solutions for global business, seeking a Senior Marketing Specialist to join their Solutions Marketing Team. The role focuses on market research, go-to-market strategies, and digital marketing efforts to drive engagement and support revenue growth.
ConsultingTranslation Service
Responsibilities
Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities
Analyze competitors to refine positioning and identify market gaps
Monitor industry trends and emerging technologies to inform strategy
Collaborate with product owners to develop and execute GTM plans for new and existing offerings
Document product use cases to inform messaging and content
Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas
Align marketing efforts with sales objectives and product roadmaps
Oversee branding and packaging, including product and feature naming conventions
Conduct research, analysis, and discovery with stakeholders to inform promotional strategy
Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing
Ensure all promotional activities have clear KPIs to measure success and to allow performance optimization
Analyze and optimize campaign strategies
Report on campaign performance
Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies
Work with subject matter experts to create content aligned with customer needs
Execute multi-channel content strategies, including blog posts, white papers, webinars, and email nurtures
Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction
Regularly engage with sales teams to gather insights and refine marketing strategies
Support sales with messaging, solution narratives, and pitch materials
Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events
Conduct ROI analysis to measure marketing effectiveness
Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns
Use analytics tools to measure performance and provide actionable insights
Identify new ways to enrich target audiences for campaigns
Act as a bridge between product, sales, and marketing to ensure alignment on strategy and priorities
Collaborate with digital marketing, creative teams, and product managers to deliver cohesive campaigns
Partner with production and solution teams to incorporate user feedback into product development
Collect testimonials, case studies, and proof points from satisfied clients
Conduct focus groups and user interviews to refine messaging and uncover new opportunities
Stay up to date on new marketing technologies and methodologies
Identify opportunities for market expansion and cross-vertical use cases
Qualification
Required
Minimum Bachelor's degree or its equivalent, with preference for Marketing, Communications, or another relevant field
3-4 years of proven marketing experience is essential
Effective communication skills, both written and verbal
Basic design capabilities (i.e., Canva) and proficient in Microsoft Office 365
Prior work on trade shows or large-scale events/promotional campaigns
Brand management/development experience
Preferred
Marketing platforms experience is a plus
Company
G3
At G3, we go beyond translation—we enable businesses to thrive in a multilingual, multicultural world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Nancy N. Hernon
CEO, Co-founder
John Labati
Chief Operating Officer
Company data provided by crunchbase