First American · 2 months ago
Lifecycle Marketing Manager (REMOTE)
United States
Full-time
Remote
Mid, Senior Level
$95K/yr - $127K/yr
5+ years expFirst American is a leading title insurance company that emphasizes a people-first culture. The Lifecycle Marketing Manager will own the customer journey, designing and optimizing automated programs to convert leads into opportunities and enhance customer engagement.
Financial ServicesInsuranceProperty InsuranceReal EstateReal Estate Investment
Responsibilities
Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels
Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences
Own the design and evolution of lead scoring models to improve qualification accuracy
Ensure clean and timely lead routing to divisional marketing leads and sales systems
Monitor and manage deliverability, suppression rules, and compliance (CAN-SPAM, GDPR, etc.)
Maintain engagement hygiene to improve inbox placement, reduce unsubscribes, and protect brand reputation
Continuously refine journeys through test-and-learn programs
Use performance data to improve speed-to-lead, nurture effectiveness, and conversion rates
Qualification
Required
5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi-division organizations
Expertise in Salesforce Marketing Cloud or equivalent MAP/CRM systems
Proven ability to design scalable nurture journeys that drive conversion
Strong understanding of deliverability, compliance, and engagement best practices
Analytical and data-driven, with experience turning journey metrics into optimization actions
A collaborative marketer who thrives in a cross-functional performance marketing environment
Lead the customer engagement engine
Build and optimize journeys that directly convert leads into revenue opportunities
Protect and grow the value of our customer relationships with responsible, high-quality engagement practices
Preferred
Salesforce Marketing Cloud
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Google Analytics (GA4)
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Benefits
Medical
Dental
Vision
401k
PTO/paid sick leave
Employee stock purchase plan
Company
First American
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$450M2024-09-23Post Ipo Debt· $450M
2010-06-01IPO
Leadership Team
Kenneth D. DeGiorgio
Chief Executive Officer
Jody Mulkey
Chief Technology Officer
Recent News
2025-11-18
Company data provided by crunchbase