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FanDuel · 16 hours ago

Customer Marketing Associate - Promotions

New York, NY

Full-time

Hybrid

Entry Level

$35.10/hr - $43.75/hr

2+ years exp

FanDuel is a premier mobile gaming company in the United States and Canada. They are seeking a Marketing Associate to support promotional initiatives and enhance customer engagement through operational excellence.

Fantasy SportsGamingSports

Responsibilities

Oversee end-to-end executional elements of promotional campaigns and Reward Machine initiatives, including but not limited to, creation, deployment, QA and channel optimization

Own promotional briefing with core delivery stakeholders (Ops, Creative, Legal) defining objectives and requirements, while continually providing feedback and tracking delivery

Serve as a key liaison by chairing regular strategic updates with internal stakeholders, clearly articulating customer marketing strategies, campaign insights, and recommendations

Represent the player and enhance the experience by partnering with Customer Service to monitor customer pain points and Research teams to source insights and data

Work with creative teams to develop compelling marketing content that aligns with brand guidelines and resonates with our current customer base

Become a SME of comms strategy, utilizing campaign data to inform planning and communicating actionable insights to marketing leaders

Monitor and analyze the campaign performance, measuring against key performance indicators (KPIs), highlighting successes, opportunity areas, and player impacts

Develop standardized processes and develop economies of scale for our promotion execution and strategic playbook

Grow knowledge of our marketing technology stack and identify opportunities to turn manual processes into automated capabilities

Collaborate with Marketing organization for the planning and implementation of Casino marketing initiatives to elevate brand visibility and drive customer engagement

Continually support team members with a one-team mentality, providing operational coverage

Qualification

Campaign managementMarketing strategyProject managementData analysisCommunication skillsRegulated industryInterest in I-gamingBachelor's degreeTeam player attitude

Required

Minimum of 2 years of experience in Marketing or similar roles, with the ability to manage complex campaigns from conception to execution

Top-notch organizational and project management skills to handle concurrent initiatives, balancing progress on long-term projects with BAU promotional delivery deadlines

Strong marketing mindset to launch promotional initiatives with excellence and contribute to strategies

Exceptional verbal and written communication to collaborate with stakeholders and leaders

Comfort with data and insights to measure performance and contribute to decision making

Has a positive attitude and loves being a team player

Bachelor's degree required