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Integral Ad Science · 2 months ago

Senior Director, Demand Generation

New York, NY

Full-time

Onsite

Director/Executive

$161K/yr - $276K/yr

10+ years exp

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers actionable data for advertisers, publishers, and media platforms. The Senior Director of Demand Generation will lead global campaigns and pipeline growth, responsible for building and executing multi-channel demand generation programs to drive measurable growth across IAS’s product suite.

AdvertisingAnalyticsBig DataDigital Media

Comp. & Benefits

Responsibilities

Develop and execute a comprehensive demand generation and pipeline acceleration strategy to support revenue goals for all IAS business lines and regions across Americas, EMEA, and APAC

Lead a team of Global demand generation marketers in building integrated, multi-channel ABM campaigns leveraging digital, content , events, email, and paid media that scale across regions

Partner closely with Sales, Product Marketing, and Business Development to align campaign strategy with go-to-market plans and ICP targets

Own the marketing funnel from lead acquisition through nurture, scoring, and conversion, optimizing for efficiency and effectiveness at every stage

Own the website, optimizing as a central tool used in the B2B buying journey

Own email marketing strategy to build the contactable database and create engagement with customers and prospects

Own paid media strategy, optimizing for ROI

Oversee agency relationships, driving performance and accountability

Oversee MarTech stack and campaign operations, ensuring optimal performance, measurement, and ROI across channels

Drive marketing analytics, pipeline attribution, and reporting, communicating results and insights to executive leadership

Test and implement scalable programs for new market segments, product launches, or verticals

Foster a culture of innovation, collaboration, and continuous improvement within the team and across stakeholder groups

Qualification

B2B demand generationABM digital marketingSalesforceMarketoMarketing analyticsAttribution modelingLeadership skillsData-driven mindsetProject managementCross-functional collaborationCommunication skillsPresentation skills

Required

Bachelor's degree required; MBA or advanced degree a plus

10+ years in B2B demand generation, growth marketing, or related roles, with 5+ years in a leadership position; experience in ad tech, martech, SaaS, or a related digital media field strongly preferred

Demonstrated success building and scaling integrated demand generation programs that deliver sales pipeline and % of revenue

Deep expertise in ABM digital marketing, inbound and outbound tactics, and lead nurturing

Proficiency in Salesforce, Marketo (or similar MAP), ABM platform, marketing analytics, and attribution modeling

Exceptional leadership, project management, and cross-functional collaboration skills

Data-driven mindset with a strong ability to analyze, interpret, and act on marketing and revenue metrics

Excellent communication and presentation abilities; comfortable with executive-level audiences