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Joele Frank · 2 weeks ago

Senior Digital Strategist

New York

Full-time

Hybrid

Senior Level

$160K/yr - $180K/yr

5+ years exp

Joele Frank is a leading strategic communications firm that specializes in high-stakes situations. They are seeking a Digital Strategist to lead digital strategy development and execution, advising senior executives and managing cross-functional teams in fast-paced environments.

ConsultingFinancial ServicesInsurance

Responsibilities

Lead digital strategy development and execution across paid, owned, and earned channels for clients in sectors including healthcare, financial services, and technology

Advise C-suite executives and boards on digital reputation management, thought leadership, and social media strategy—including CEO LinkedIn optimization, digital IR programs, and crisis response

Architect and manage paid media campaigns on platforms such as LinkedIn, Google Search (must be expert in Google Advertising network), Instagram, and YouTube, including creative development, targeting, and performance analytics

Design and implement digital and video playbooks for special situations including shareholder activism, litigation, and reputational threats

Conduct digital audits and competitive benchmarking to inform content strategy, platform optimization, and executive visibility

Collaborate with internal teams and external vendors to deliver integrated digital communications plans, ensuring alignment with broader strategic objectives

Mentor junior team members and contribute to internal capability building across the Digital team

Qualification

Digital strategySocial media managementPaid media expertiseContent strategyAnalytics tools proficiencyEditing skillsExceptional writing skillsPresentation skills