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SecureSpace · 2 months ago

Local SEO Manager

United States

Full-time

Remote

Mid, Senior Level

$75K/yr - $90K/yr

3+ years exp

SecureSpace is a company focused on digital marketing and is seeking an experienced SEO Manager to join their team. The role involves driving organic traffic growth and boosting local and organic rankings across multiple locations through technical SEO expertise and data-driven decision-making.

CommercialCommercial Real EstateSelf-Storage

Responsibilities

Develops and maintains a strategic content plan for blogs and website pages aimed at strengthening GSA Management’s/SecureSpace Self Storage's authority in the self-storage industry, incorporating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and best practices for long-form, informative content

Conducts comprehensive keyword research and develops targeted content strategies that align with GSA’s broader marketing goals and are tailored to specific customer personas to improve organic search performance

Performs regular on-page and technical SEO audits with implementation of recommended fixes

Leads local and national link-building and outreach campaigns to strengthen domain authority

Internal linking opportunity analysis and internal backlink audits

Measures and reports YoY improvements in local and organic search rankings on a monthly basis

Designs and implements A/B tests to optimize SEO performance and conversion rates

Audits SEO data and tools regularly to ensure accurate reporting and tracking

Verifies data integrity across all measurement platforms and identifies/resolves discrepancies

Conducts competitive SEO research and gap analysis to identify growth opportunities

Leverages AI tools, such as Jasper, Surfer SEO, and ChatGPT, to scale content development and SEO initiatives efficiently, ensuring alignment with GSA’s current processes and technology stack

Prioritizes SEO initiatives based on potential impact and manages multiple projects simultaneously

Owns and optimizes website blog, landing pages, and Google Business Profiles across all locations, integrating location-based personalization tactics to boost local engagement and relevance

Collaborates closely with the paid media team to align SEO strategies with paid search goals, ensuring cohesive messaging, coordinated campaigns, and maximized overall digital marketing performance

Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information

Collaborates cross-functionally with marketing, content, and web development teams

Consistently meets project deadlines and deliverable timelines

Stays current with local and organic SEO industry updates and algorithm changes, while proactively testing and piloting new features or updates, especially with the rise of AI-driven search formats

Qualification

Technical SEOLocal SEO strategiesContent strategy executionData-driven analysisAI content developmentGoogle Search ConsoleTeam trainingBasic HTML/CSSCommunicationTime management

Required

Experience working with paid media teams to align SEO and paid strategies, maximizing visibility and return on investment across channels

Demonstrated experience creating and executing content strategies that establish industry authority through blogs, guides, and service page optimizations

Bachelor's degree in Marketing, Business, or related field

3-5+ years of hands-on SEO experience

Experience with local SEO strategies for multi-location businesses, with a demonstrated ability to optimize for local search rankings and a strong, up-to-date understanding of the latest local SEO strategies and best practices

Advanced knowledge of technical SEO, including site structure, website schema, sitemaps, server-side SEO, site speed optimization, and related areas

Demonstrated proficiency with industry tools including Google Search Console, Google Business Profile (GBP) insights, Advanced Web Rankings, Local Falcon, Ahrefs, Screaming Frog, GA4, and Bing Webmaster Tools

Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms

Experience in data validation and troubleshooting analytics implementation issues

Strong data-driven analytical mindset with Excel and spreadsheet formula proficiency

Experience with scaling content development via AI

AI content development and AI Prompt Engineering skills

Knowledge of AI-powered search (AIO, GPT Search) and its implications for SEO

Ability to explain technical SEO concepts to non-technical stakeholders

Experience training and educating team members on SEO best practices

Excellent written and verbal communication skills

Strong time management skills with proven ability to meet deadlines

Self-motivated with ability to work independently in a remote environment