Apply on Employer Site

DriveTime · 2 weeks ago

Senior Analyst, Marketing Analytics-Video

Tempe, AZ

Full-time

Hybrid

Mid, Senior Level

3+ years exp

DriveTime is the largest privately owned used car sales finance and servicing company in the nation, headquartered in Tempe, Arizona. They are seeking a Senior Analyst in Marketing Analytics - Video to analyze and optimize performance across various video advertising platforms, providing actionable insights to enhance campaign effectiveness.

AutomotiveFinancial ServicesSales Automation

No H1B

Responsibilities

Analyzing performance across linear TV, OTT/CTV, and digital video channels to identify trends, audience insights, and optimization opportunities

Developing and maintaining dashboards and reporting that connect media spend and impression delivery to outcomes such as web traffic, lead generation, and sales

Designing and conducting incrementality and A/B testing to evaluate the effectiveness of video campaigns and optimize media mix and frequency strategies

Partnering with marketing, media agencies, and analytics teams to inform planning, targeting, and creative rotation decisions

Presenting actionable insights and strategic recommendations to stakeholders across marketing and leadership

Serving as a subject matter expert in video marketing analytics, advancing measurement frameworks, attribution models, and test design methodologies within the organization

Qualification

SQLPythonSnowflakeData visualizationVideo marketing analyticsAnalytical abilitiesIntellectual curiosityCustomer journey optimizationConversion metricsA/B testingIncrementality testingRetail analyticsEmail analyticsCall center sales analyticsStrategic thinking

Required

A quantitative degree in either; economics, finance, analytics, math, engineering, computer science

3+ years experience in an analytics capacity

Willingness to go above and beyond what might be expected

Proficient in Snowflake, SQL, Python, and data visualization

Strong understanding of customer journey optimization and conversion metrics

Preferred

Experience with email analytics, call center sales analytics, and retail analytics is a major plus

Benefits

Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.

401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.

Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.

Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.

Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!

In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!

Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!