Apply on Employer Site

Gray Media · 2 months ago

POLITICAL DIGITAL SALES DIRECTOR - GDM (GRAY MEDIA GROUP)

Washington, DC

Full-time

Onsite

Director/Executive

7+ years exp

Gray Media is a multimedia company headquartered in Atlanta, Georgia, recognized as the largest owner of local television stations and digital assets in the U.S. The Political Digital Sales Director will lead the political digital advertising sales strategy, driving revenue growth and ensuring campaign success through innovative digital marketing solutions.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Serve as Gray Media’s in-house political digital expert

Lead all political digital sales efforts at the national, state, and local levels

Position Gray Media as the one-stop solution for all political digital marketing needs

Oversee the full political sales operation, including compliance, pricing, traffic, credit, and collections

Collaborate closely with internal departments to ensure campaign excellence and operational efficiency

Develop and maintain relationships with campaigns, PACs, pollsters, and agencies

Identify and capitalize on emerging opportunities aligned with the political landscape and ad spending trends

Design, negotiate, and implement innovative, data-driven advertising solutions

Monitor participation across active campaigns and ensure equitable market share

Manage digital inventory effectively, including dynamic pricing strategies

Represent Gray Media at political and industry events, conferences, and forums

Maintain accurate records, reporting, and forecasting to senior leadership

Some travel is required on an as-needed basis

Qualification

Digital advertising salesPolitical media ecosystemData-driven salesMedia buying workflowsCampaign analyticsCommunicationNegotiation skillsTime managementStrategic thinking