Chase · 4 months ago
Marketing Strategy Lead
201 N Walnut St, Wilmington, DE, 19801, US
Full-time
Onsite
Senior Level
$133K/yr - $190K/yr
5+ years expChase is the #1 credit card issuer in the U.S. and is seeking a Marketing Strategy Lead to oversee the paid media acquisition strategy. The role involves designing acquisition frameworks, collaborating with cross-functional teams, and ensuring performance oversight to drive effective marketing campaigns.
BankingFinancial Services
Responsibilities
Define and document paid search, affiliate, programmatic, and paid social acquisition frameworks
Establish audience segmentation, bidding approaches, budget allocation models, and risk/compliance checkpoints
Lead strategic alignment forums with horizontal partners: Creative, UX, Legal, and Finance
Translate strategy into clear briefs, roadmaps, and governance processes to ensure on-time, on-budget, and compliant execution
Chair weekly strategy reviews, surface risks early, and adjust tactics to maintain performance and guardrail adherence
Collaborate with Media Buying specialists and external agencies to operationalize channel playbooks
Oversee creation of channel-specific assets (keyword sets, affiliate decks, audience targeting, creative optimization) with internal Creative and Execution teams
Define reporting cadence and KPI dashboards; partner with Analytics to automate insights and anomaly detection
Lead quarterly strategy retrospectives and roadmap refreshes; embed learnings into next-cycle plans
Proactively identify emerging paid media trends, platforms, and risk considerations to keep Chase at the forefront
Qualification
Required
5+ years in paid media acquisition strategy roles, with deep expertise in paid search and affiliate ecosystems
Demonstrated success designing multi-channel acquisition blueprints that hit CPA/ROAS/LTV targets at scale
Experience building governance structures that balance growth with regulatory and risk requirements
Strong collaboration and stakeholder-management skills in a matrixed enterprise environment
Advanced analytical toolkit: Google Analytics, SQL, Tableau/Looker, Excel; familiarity with attribution modeling
Exceptional written and verbal communication—able to translate complex strategy into concise briefs and roadmaps
Bachelor's degree in Marketing, Business, Economics, or related field (MBA a plus)
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
Recent News
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