JPMorganChase · 4 months ago
Marketing Strategy Lead
201 N Walnut St, Wilmington, DE, 19801, US
Full-time
Onsite
Senior Level
$133K/yr - $190K/yr
5+ years expJPMorganChase is the #1 credit card issuer in the U.S., providing a wide range of consumer and small business financial services. The Marketing Strategy Lead will be responsible for designing and evolving the paid media acquisition strategy across various channels, ensuring high-impact campaign execution and performance oversight.
Asset ManagementBankingFinancial Services
Responsibilities
Define and document paid search, affiliate, programmatic, and paid social acquisition frameworks
Establish audience segmentation, bidding approaches, budget allocation models, and risk/compliance checkpoints
Lead strategic alignment forums with horizontal partners: Creative, UX, Legal, and Finance
Translate strategy into clear briefs, roadmaps, and governance processes to ensure on-time, on-budget, and compliant execution
Chair weekly strategy reviews, surface risks early, and adjust tactics to maintain performance and guardrail adherence
Collaborate with Media Buying specialists and external agencies to operationalize channel playbooks
Oversee creation of channel-specific assets (keyword sets, affiliate decks, audience targeting, creative optimization) with internal Creative and Execution teams
Define reporting cadence and KPI dashboards; partner with Analytics to automate insights and anomaly detection
Lead quarterly strategy retrospectives and roadmap refreshes; embed learnings into next-cycle plans
Proactively identify emerging paid media trends, platforms, and risk considerations to keep Chase at the forefront
Qualification
Required
5+ years in paid media acquisition strategy roles, with deep expertise in paid search and affiliate ecosystems
Demonstrated success designing multi-channel acquisition blueprints that hit CPA/ROAS/LTV targets at scale
Experience building governance structures that balance growth with regulatory and risk requirements
Strong collaboration and stakeholder-management skills in a matrixed enterprise environment
Advanced analytical toolkit: Google Analytics, SQL, Tableau/Looker, Excel; familiarity with attribution modeling
Exceptional written and verbal communication—able to translate complex strategy into concise briefs and roadmaps
Bachelor's degree in Marketing, Business, Economics, or related field (MBA a plus)
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
10001+ employees
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Allison Beer
CEO of Card Services and Connected Commerce
Dan Mendelson
CEO, Morgan Health
Recent News
2026-01-23
2026-01-22
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