WPBF 25 · 6 hours ago
Digital Content Reporter/Traffic Anchor
Palm Beach Gardens, FL
Full-time
Onsite
Entry, Mid LevelWPBF 25 is a leading broadcasting company passionate about local news. They are seeking a Digital Content Reporter/Traffic Anchor who will deliver accurate traffic and news content across multiple platforms while also contributing to early evening newscasts.
BroadcastingInformation ServicesNewsSocial News
Responsibilities
Strong storytelling, writing, and script-editing skills
Serve as traffic anchor for early evening newscasts, delivering, clear, accurate, and engaging traffic reports on air
Capture, edit, and publish timely, engaging content for all digital platforms (website, app, social)
Work alongside newsroom staff to adapt on-air stories for digital audiences and create original digital-only coverage
Experiment with creative storytelling formats—short-form video, live streaming, interactive content—to reach new viewers
Maintain brand consistency while embracing platform-specific tone and style
Collaborate closely with reporters, anchors, and the digital team to identify and develop stories tailored for digital audiences
Produce platform-optimized videos, graphics, and written content that go beyond what’s aired on TV
Support audience growth and retention by creating shareable, compelling content designed for social media and our website
Qualification
Required
Proven experience in digital content production, journalism, or broadcasting
Comfortable appearing on camera in live or recorded formats
Strong storytelling, writing, and script-editing skills
Proficient with video editing software (e.g., Adobe Premiere, Final Cut Pro), graphic tools (e.g., Canva, Photoshop), and content management systems
Deep understanding of current digital trends, social media algorithms, and audience engagement techniques
Excellent communication and teamwork skills
Ability to thrive under deadline pressure and juggle multiple priorities
Related military experience will be considered
Preferred
Experience in a newsroom or media environment
Knowledge of SEO, AP Style, and digital publishing best practices
Familiarity with livestreaming tools and platforms (e.g., Streamyard, OBS)
Benefits
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs
Company
WPBF 25
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Founded in 1989
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase