Apply on Employer Site

Mars United Commerce · 15 hours ago

VP/Client Lead, Shopper & Retail Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$146K/yr - $230K/yr

12+ years exp

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to enhance client business. They are seeking a Vice President, Client Leadership to lead integrated omnicommerce and shopper marketing campaigns for high-profile CPG accounts, focusing on strategic planning and client management.

AdvertisingMarketing

Responsibilities

Serve as the primary point of contact between clients and Mars United Commerce

Forge and maintain trust-based relationships with senior clients to secure long-term partnerships

Build and deliver annual scopes of work and oversee the completion of contracted deliverables

Negotiate contracts and fee arrangements as required

Oversee the development and implementation of strategic omnichannel marketing plans, including brand, shopper, and retail media, that meet or exceed client objectives and drive tangible business results

Lead and mentor a team of account managers/directors, fostering a collaborative, high-performance culture

Ensure work is delivered on time, within budget, and to the highest quality standards

Ensure the company product includes future-forward thinking anchored in business strategy and insights

Manage assigned P&Ls, forecasts, and financial performance, ensuring profitability and efficiency

Identify and pursue new business opportunities, contributing to the company’s growth and success

Stay abreast of industry trends, consumer behavior, and the competitive landscape to inform strategic decisions

Qualification

Client managementShopper marketingRetail mediaP&L managementStrategic planningBusiness developmentMarket insightsTeam managementConceptual thinkingCollaborationCommunication skillsProblem-solvingDecision-makingEmotional intelligence

Required

Bachelor's degree in advertising, marketing, or related field required; Master's degree preferred. Equivalent experience may be substituted

12+ years of prior advertising agency experience managing large, complex accounts and client relationships

Prior experience supporting shopper and retail marketing campaigns for home care, health & beauty, or similar CPG brands is required

Deep understanding of key components of CPG and retailer relationships, including Joint Business Planning, Top to Tops, and Channel and Category Strategies

Prior experience and understanding of key Retail Media Networks and third-party Commerce Media partners

Highly collaborative approach to teamwork and problem-solving

Dynamic personality able to effectively engage and influence a variety of audiences, including senior client leaders

A confident presenter and an outstanding listener with clear and persuasive verbal and written communication skills and a high degree of emotional intelligence

Natural dissatisfaction with the status quo with a constant desire to think of ways to improve and grow the business

Sound decision-making ability rooted in agency, client, and industry knowledge

A creative problem-solver who is adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations

Strong business acumen with a constant eye toward growth

Prior direct P&L experience

Prior experience directly managing teams of 5 or more individuals

Highly strategic with exceptional conceptual thinking skills

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

Company

Mars United Commerce

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.

Founded in 1972

Southfield, Michigan, USA

501-1000 employees