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Havas Edge · 3 weeks ago

Paid Search Buyer, Health Media

Boston, MA

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

3+ years exp

Havas Edge is an award-winning, international performance marketing agency that influences people to act through multi-channel marketing. They are seeking a Paid Search Buyer to manage and optimize paid search campaigns for healthcare clients, ensuring campaign effectiveness and strategic alignment with client goals.

AdvertisingMarketing Automation

Hiring Manager

Rachel Walker

Responsibilities

Keyword and ad copy development, and campaign structuring

Set-up and management of campaigns across Google & Microsoft, with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements

Provide strategic recommendation and guidance on pharma specific rules and general FDA media knowledge

Oversee daily, weekly & monthly spend in-line with targets and budgets

Support strategy development for clients, along with account and campaign forecasts

QA deliverables

Work closely with Associates to own new testing and optimizations ideas to drive campaign performance

Understanding of additional vendors that could provide value to clients

Be an expert on best practices to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)

Expertise in the manual and smart bidding solutions in the respective channels, and what makes sense for a given client based on their goals/performance

Familiarization with bid management tools such as Kenshoo, DS3 and Marin a bonus

Ensure budgets are correctly optimized and managed according to forecast and/or plans

Ad analysis and new ad creation, with regular a/b testing

Monitor and analyze Competitor activity through Auction Insights as well competitor monitoring tools (ex: SEM Rush), providing key insight and trends to clients

Create and ensure accurate reporting to account/client specifications & KPI’s

Monitor & analyze performance media data, via daily, weekly, monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance media performance

Ensure client accounts are maintaining performance against targets/objectives

Interpret & provide insight on performance reporting

Present performance updates to clients on a regular and ad-hoc basis

Perform accurate and timely billings and reconciliation

Support digital team members on client accounts when needed or requested

Stay apprised of industry standards, new media programs/opportunities, and certifications for Paid Search

Qualification

Paid Search Media BuyingPharmaceutical Search CampaignsGoogle AnalyticsAdWordsBid Management ToolsData AnalysisMicrosoft ExcelMicrosoft PowerPointProject ManagementCommunication SkillsAttention to DetailTeam Collaboration

Required

Minimum of 3-4 years' experience in executing paid search media campaigns

Must have experience (2-3 years) managing pharmaceutical search campaigns

You are experienced in Google Analytics, Bing, AdWords, Pay Per Click, etc

You have a solid understanding of paid search media research and how to leverage data

You understand the elements of strategic marketing performance planning and can actively participate to deliver against it

You have demonstrated success in 'owning' high-quality campaigns that have provided measurable and meaningful results

You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion

You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor

You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork

You have outstanding written and oral communications skills and the ability to think strategically

You have a high level of attention to detail and organization

You have a desire and ability to thrive in a fast-paced environment

You demonstrate high initiative and willingness to assume greater responsibility

You are self-motivated and productive in both independently and in a collaborative team setting

Preferred

Bachelor's Degree in Marketing, Advertising, or related field of study

You have experience working in a media planning capacity for an agency or advertiser

You demonstrate a complete understanding of agency planning procedures and internal capabilities

You show proven success in establishing, building, and maintaining relationships with clients

You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights

You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements