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United Way of Greater Los Angeles · 2 months ago

Vice President, Marketing & Communications

Hybrid - DTLA & Remote

Full-time

Hybrid

Director/Executive

10+ years exp

United Way of Greater Los Angeles is seeking a Vice President of Marketing and Communications to lead their marketing and communications strategy towards ending poverty and expanding opportunity. The role involves overseeing brand management, media relations, and driving revenue growth through innovative campaigns and effective donor engagement strategies.

AssociationGovernmentNon ProfitService IndustrySocial

Responsibilities

Develop and execute an integrated marketing and communications strategy to increase awareness, grow revenue, and expand donor engagement and retention

Serve as chief brand steward, ensuring consistent, effective, and authentic messaging that reflects the organization’s mission and impact

Lead and develop a marketing and communications team, providing mentorship, guidance, and strategic direction to achieve organization-wide goals and objectives. Motivate team to work collaboratively and efficiently across all stakeholders, including fundraising and community impact

Serve as strategic communications advisor to the CEO, fundraising leader, and executive team, aligning messaging with fundraising, advocacy, and program goals

Oversee the development of multi-faceted, compelling marketing campaigns utilizing targeted content tactics that are impactful and respectful to engage with both existing supporters and new audiences to increase revenue

Develop donor engagement strategies, in partnership with colleagues in fundraising, that increase acquisition, retention, and lifetime donor value

Oversee website, social media, email marketing, and digital platforms to grow reach and engagement

Enhance online presence by optimizing use of website and digital platforms and technologies that support organizational goals. Ensure an effective tech stack that can enable the successful implementation of digital campaigns and analytics capabilities

Guide small-dollar digital marketing and fundraising efforts to ensure the organization reaches or exceeds an annual online fundraising goal of $500k

Provide support to Strategic Partnership’s fundraising efforts through development of fundraising collateral including cases for support, impact reports, donor presentations, and visual content including videos

Lead the development of high-quality content across channels that inspire giving and strengthens reputation

Create a communications cadence and calendar for United Way’s key constituents: corporate partners, individual donors, foundations, community partners, Board of Directors, and United Way team

Lead strategic media relations efforts, serving as spokesperson when appropriate, and proactively securing coverage that elevates the mission

Ensure United Way is engaged in policy and civic dialogue on key topics including economic mobility, education, homelessness, housing affordability, and racial justice. Plan forums and press events, and secure opportunities for team members who are experts in these areas to engage with media outlets both on the record and on background

Work closely with the Executive Team to effectively anticipate and respond to issues. Help develop a framework for addressing concerns, highlighting positive messages, and communicating to stakeholders within the organization

Ensure communications advance equity, use inclusive language, and amplify the voices of those with lived experience

Oversee the selection and relationships with external vendors, agencies, and consultants to extend and make efficient use of staff and resources

Advance an organizational events strategy that includes plans for effective message delivery, audience engagement, sponsorships, increasing attendance and participation, budget and resource allocation, risk management, and effective return-on-investment. Maximize these community and fundraising events with strong marketing and digital engagement

Manage department budget and allocate resources to maximize impact and demonstrate clear return on investment (ROI)

Qualification

Marketing strategyDonor engagementBrand managementMedia relationsDigital marketingContent creationData-driven communicationsAudience-focused approachRacial equity understandingNonprofit experienceLeadershipCollaborationEmotional intelligence

Required

Demonstrated ability to see the big picture and translate it into actionable communications strategies, ideally in a nonprofit or mission-driven organization

Empowering leadership style and strong emotional intelligence that inspires a positive, respectful culture where individuals are motivated to do their best

Donor-centered mindset, with a strong understanding of donor motivations, retention strategies, and philanthropic communications; skilled at framing narratives that inspire generosity and partnership

Demonstrated success in driving revenue growth and donor engagement through integrated marketing and communications

Creative, innovative, and action-oriented with the ability to assimilate information quickly, test new approaches, and ultimately translate strategies into achievable steps

Data-driven communications mindset, with a firm grasp on trends and technologies, as well as the ability to effectively deploy tools and resources

Audience-focused approach; tailors communications to target audience and desired outcomes

Collaborative, with a strong orientation towards building internal partnerships and trust with development, programs, and executive leadership

Ten or more years of relevant experience with a minimum of three years supervising direct reports in a marketing communications team, ideally in a nonprofit or mission-driven organization

Understands the value of racial equity as an organizational operating principle and committed to continued learning on issues related to race, equity, diversity, and inclusion

Bachelor's degree in marketing, communications, journalism, public relations, or related field