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NorthBay Health · 2 months ago

Manager, Digital Content (Hybrid/Remote)

United States

Full-time

Remote

Mid, Senior Level

NorthBay Health is seeking a Digital Content Manager to lead the development and optimization of content across various digital channels to support brand strategy and patient engagement. The role involves editorial leadership, strategic thinking, and collaboration across multiple teams to ensure content is accessible, readable, and aligned with business goals.

Health CareHospitalMedical

Responsibilities

Lead execution of the content strategy, creation, and editorial governance for digital channels including NorthBayHealth.org, intranet platforms, email campaigns, chat interfaces, and social media

Plan and manage a structured approach to business-critical content (e.g., physician bios, health services, locations), balancing narrative and data-driven elements

Define content models, taxonomies, metadata, and workflows in alignment with CMS capabilities and broader digital platform architecture

Develop and enforce content guidelines that align with brand, SEO, accessibility, readability, and regulatory standards

Evaluate and integrate generative AI tools into content workflows; assess appropriate use cases for efficiency and quality

Ensure machine-facing readability of content to support search engine discoverability and generative AI platform readiness

Monitor emerging search trends, including AI-generated results, and assess their impact on traditional website traffic; redefine success metrics accordingly

Lead efforts to assess, define, and manage NorthBay’s digital asset strategy, including evaluating potential Digital Asset Management (DAM) systems

Strategize video and multimedia content use, from backend tagging and control to frontend display and cross-channel promotion (e.g., YouTube)

Analyze content performance using SEO platforms (e.g., Conductor, Sitebulb), Google Analytics, and internal dashboards to guide iterative improvement

Collaborate on site architecture, navigation, and search experience improvements based on user behavior and business needs

Qualification

Content strategy developmentSEO optimizationDigital asset managementGenerative AI integrationContent performance analysisEditorial governanceMultimedia content strategyCross-functional collaboration

Required