Sanford Health ยท 2 months ago
Performance Media Strategist
Fargo, ND
Full-time
Onsite
Senior Level
$27.50/hr - $44/hr
5+ years expSanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States, offering development and advancement opportunities to its members. The Performance Media Strategist role involves collecting and analyzing media channel information, managing paid media efforts, and collaborating with various teams to execute integrated marketing strategies.
ChildrenEducationHealth Care
Responsibilities
Collects and analyzes information regarding different media channels, such as TV, print, radio, outdoor media, disruptive media, online video, social, display, programmatic, etc
Creates, executes, and manages buying recommendations and plans, reporting on the efforts
Accountable to the planning, implementing and managing of paid media
Evaluates and presents new media opportunities to account services and other team members
Negotiates contracts and rates with all media outlets while managing relationships
Creates media proposals
Possesses knowledge of emerging trends in paid/performance media
Collaborates with account services, research, creative services, communications and content teams to develop integrated marketing strategies
Executes advertising and marketing plans in accordance with approved budgets and meets all submission deadlines
Works with team to coordinate ads for buys and communicates to account services, project management and creative teams
Traffics assets to media outlets on time
Optimizes media mix, as needed, to reach outlined goals
Reports on effectiveness of efforts
Provides excellent customer services to internal and external partners
Possesses well-rounded knowledge of various media platforms, both digital and traditional, and the nuances between each platform
Displays the ability to be self-motivated, detail-oriented and organized
Qualification
Required
Bachelor's degree in communications, marketing, journalism or closely related field required
Minimum of five years professional experience in media planning and buying required, preferably at an agency
Demonstrates the ability to work in a fast-paced environment
Expert proficiency in Microsoft products such as Word, Excel and PowerPoint
Preferred
Certifications in Google Adwords and/or Google Analytics strongly preferred
Benefits
Health insurance
Dental insurance
Vision insurance
Life insurance
A 401(k) retirement plan
Work/life balance benefits
A generous time off package to maintain a healthy home-work balance
Company
Sanford Health
Sanford is a healthcare company providing research, education and clinical care.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Baier Roger
CEO
Bill Gassen
President & Chief Executive Officer
Recent News
2025-11-20
2025-11-01
Company data provided by crunchbase