Frndly TV · 2 months ago
Programmatic Media Buyer - CTT, OTT
Frndly TV is a fast-growing player in the streaming television industry, bringing innovative content experiences to audiences. They are seeking a Programmatic Media Buyer to lead the strategy and execution of CTV and OTT ad buys, requiring a strong analytical mindset and deep understanding of media buying.
Information TechnologyTelecommunicationsVideo Streaming
Responsibilities
Plan, execute, and optimize CTV, OTT, and cross-platform ad campaigns across multiple DSPs and direct publisher relationships
Negotiate direct inventory and platform deals with device manufacturers, streaming partners, and premium publishers
Manage budget pacing, inventory allocation, and bid strategy to maximize performance and efficiency
Partner with analytics teams to understand performance across devices, platforms, and audiences
Continuously test and optimize for outcomes including reach, frequency, completion rate, and cost efficiency
Monitor trends, platform updates, and marketplace dynamics to stay ahead of the rapidly evolving CTV landscape
Collaborate cross-functionally with creative, analytics, and product teams to ensure strategic alignment
Qualification
Required
5+ years of experience in CTV, OTT, or programmatic media buying
Strong working knowledge of DSPs (e.g., The Trade Desk, DV360, Xandr) and direct deal negotiation
Proven experience managing and optimizing cross-device and cross-platform campaigns
Understanding of media attribution, analytics, and data-driven decision-making
Strong negotiation, vendor management, and relationship-building skills
Track record of driving measurable CTV performance (or equivalent relevant experience)
Excellent communication, organization, and analytical abilities
Thrives in a startup environment with a hands-on, collaborative mindset
Benefits
Medical, Dental, Vision insurance with an employer subsidy
Short-Term & Long-Term Disability
Health Savings Accounts, Flex Spending Account & Dependent Care Accounts
13 Paid Company Holidays per year to ensure that you have time to spend with your friends and family.
Unlimited Paid Time Off so you have the time you need to do the things that you LOVE.
Paid sick leave to ensure that you can rest, recover, and take care of yourself.
Parental leave offered to help you grow & support your family.
Monthly volunteer opportunities (because giving to our community warms our hearts).
Company-sponsored lunches in the office (yum!)
Once a month we come together for a Town Hall to connect and learn about the business.
Complimentary Frndly TV Programming!
Company
Frndly TV
Frndly TV offers a live streaming service available under $10 per month.
Funding
Current Stage
Growth StageTotal Funding
$2.83M2025-05-01Acquired
2022-02-28Series Unknown· $2.83M
2020-07-09Convertible Note
Recent News
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2025-11-01
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2025-08-15
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