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Frndly TV · 2 months ago

Paid Social Media Lead (Cross Platform)

Denver, Colorado, United States

Full-time

Onsite

Mid, Senior Level

$100K/yr - $150K/yr

5+ years exp

Frndly TV is a fast-growing player in the streaming television industry, and they are seeking a Paid Social Media Lead with expertise in cross-platform paid social advertising to drive user growth and engagement. The role involves leading the strategy and execution of paid social campaigns across various platforms while collaborating with creative and analytics teams to achieve strong performance outcomes.

Information TechnologyTelecommunicationsVideo Streaming

Responsibilities

Lead strategy, execution, and optimization of paid social campaigns across multiple platforms (Meta, TikTok, YouTube, Snapchat, and others)

Develop and manage creative testing frameworks to identify top-performing concepts and messaging

Analyze and report on performance metrics including CAC, ROAS, and lifetime value, driving actionable insights and continuous improvement

Partner with creative, analytics, and product teams to ensure alignment between audience insights, creative strategy, and business objectives

Manage budgets, pacing, and forecasting to ensure efficient use of spend and strong ROI

Stay current on platform updates, algorithm changes, and best practices to maintain competitive advantage

Mentor or oversee agency partners or junior team members to ensure consistent performance and innovation

Qualification

Paid social advertisingPerformance marketingCreative testingData analysisAudience segmentationCross-platform strategyPassion for streamingCommunicationCollaboration skills