Vice President Group Director, Connections Strategy (CRM/Loyalty) jobs in United States
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Publicis Communications · 2 months ago

Vice President Group Director, Connections Strategy (CRM/Loyalty)

positionBoston, Massachusetts
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$208K/yr - $236K/yr
date15+ years exp

Publicis Communications is a leading agency focused on creating magnetic experiences through data, technology, and creative solutions. The Vice President Group Director, Connections Strategy will lead the CRM and Loyalty initiatives, ensuring best-in-class solutions and building strategic frameworks while guiding teams and serving as a senior advisor to clients.

Marketing & Advertising

Responsibilities

Set the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives
Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence
Inspire innovation by evaluating and piloting new technologies, tools, and approaches (e.g., AI-driven personalization, advanced analytics, loyalty models)
Champion the use of data and partner with data scientists to guide the activation of data-driven segmentation insights
Inspire and reimagine the activation of data-driven (0P, 1P,3P) insights and maximize the use of marketing technology to activate strategies across addressable channels that meet and anticipate customer needs
Evaluate CRM maturity and opportunities for improving lifetime value
Envision the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life
Reveal consumer motivations to influence a brand’s messaging strategies, and establish a compelling value exchange for brands looking to build relationships with their known customers
Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation
Lead senior-level workshops and planning sessions, translating business goals into actionable CRM & Loyalty strategies
Proactively identify and solve for client needs, industry trends, and market shifts
Lead senior-level client workshops, from crafting a client’s strategic vision to defining strategic frameworks, to building a prioritized set of customer experiences
Build senior-level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact
Support business development efforts and delivering high-quality and compelling recommendations
Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation
Steward agency culture—modeling values, supporting DE&I, and promoting collaboration and creativity
Partner with cross- capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
Manage the development of a team of supporting strategists; inspiring and leading direct reports and extended partner, and guiding the quality of agency output and its impact

Qualification

CRM expertiseLoyalty program developmentMarTech stack proficiencyData-driven insightsOmni-channel media orchestrationAnalytical thinkingCreative storytellingGenerative AI familiarityTeam leadershipCommunication skills

Required

15+ years of expertise in CRM and Loyalty program development
Minimum 4-year college degree
Proven track record leading teams and innovative CRM or Loyalty solutions leveraging mature MarTech stacks, including orchestration, messaging and loyalty platforms (Salesforce, Adobe or Braze preferred)
Exceptional knowledge of CRM or Loyalty, adept at innovative channel selection and role definition
Strong analytical thinker with exceptional research dexterity to uncover data and insights
Creative provocateur and persuasive storyteller with a keen ability to shift perspective and illuminate insights
Understanding of how data and technology enable personalization at scale
Proven leader and relationship builder with executive-level clients
Approachable manager with a strong history of team oversight and talent development
Exceptional communication, organizational and time management skills
Flexibility to adapt quickly to change

Preferred

Master's degree
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney)

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Company

Publicis Communications

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Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
dateFounded in 1926
location
Paris, FR
people-size10001+ employees
web-link
http://www.publicisgroupe.com/en/services/services-publicis-communications-en

Funding

Current Stage
Late Stage

Leadership Team

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Steve Shames
Chief Marketing Officer, Publicis Creative Group
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Ted Thompson
Executive Client Partner
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