North Star Behavioral Health · 2 months ago
Senior Content Manager (Marketing)
RENO, Nevada
Full-time
Onsite
Senior Level, Lead/Staff
$55K/yr - $83K/yr
8+ years expNorth Star Behavioral Health is a value-based care organization that connects health systems with independent providers. The Senior Content Manager will lead the development and execution of a comprehensive content strategy to support various health plan partnerships and ensure alignment with the organization's business goals.
Health Care
Responsibilities
Develop and manage a multi-channel content strategy aligned with Prominence Health’s business goals and brand voice
Lead ideation, writing, editing, and production of content including web pages, email campaigns, social media, brochures, video scripts, and internal communications
Use AI tools to generate, optimize, and personalize content at scale
Collaborate with cross-functional teams including Product, Sales, Clinical, and Compliance to ensure content accuracy and alignment
Manage and maintain editorial calendars for all business lines and digital platforms
Ensure SEO best practices are applied to all digital content
Oversee and mentor a team of content creators and freelancers
Utilize platforms such as Marketo, Salesforce, Adobe Creative Suite, and other marketing technologies to automate workflows and measure performance
Monitor content performance metrics and adjust strategies based on data insights
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or related field (Master's preferred)
8+ years in content creation and strategy, preferably in healthcare or insurance
3+ years managing a team
Exceptional writing, editing, and storytelling abilities
Proficiency in AI content tools and marketing automation platforms
Strong understanding of healthcare regulations and compliance
Ability to manage multiple projects and deadlines in a fast-paced environment
Collaborative and innovative mindset
Preferred
Experience with Medicare Advantage, Commercial Health Plans, or Value-Based Care preferred
Prefer candidates local to the Reno, NV area
Benefits
Loan Forgiveness Program
Challenging and rewarding work environment
Competitive Compensation & Generous Paid Time Off
Excellent Medical, Dental, Vision and Prescription Drug Plans
401(K) with company match and discounted stock plan
SoFi Student Loan Refinancing Program
Career development opportunities within UHS and its 300+ Subsidiaries! · More information is available on our Benefits Guest Website: benefits.uhsguest.com
Company
North Star Behavioral Health
NSBH is a behavioral health facility that offers programs for children & adults who suffer from psychiatric or substance abuse issues.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sarah Kennedy
COO
Montu Jani, MS, NCC, MHA, LPC
Chief Clinical Officer
Company data provided by crunchbase