Tucson Dermatology · 2 months ago
Contract Marketing & Business Development Specialist
Tucson, AZ
Full-time, Contract
Onsite
Mid LevelTucson Dermatology is seeking a results-driven Marketing & Business Development Specialist to elevate our practice’s visibility, patient engagement, and brand growth. This contract-based role will focus on digital marketing, referral strategy, and creative outreach to drive growth across medical and aesthetic service lines.
Hospital & Health Care
Responsibilities
Social Media Strategy & Execution
Develop and manage a cohesive content calendar across platforms (Instagram, Facebook, LinkedIn)
Design and schedule engaging posts, stories, and reels that align with our brand voice
Monitor engagement metrics, track leads from campaigns, and optimize based on performance
Business Development & Outreach
Research and pursue new partnership opportunities with local healthcare providers, community groups, and wellness partners
Coordinate community events, expos, and networking functions on behalf of the practice
Build referral relationships and maintain regular communication with key contacts
Referral Program Development
Design structured internal and external referral strategies:
Internal: Implement initiatives to promote provider-to-provider cross-referrals
External: Launch and track a formal patient and partner referral program
Build relationships with referring offices and ensure regular touchpoints, including tracking visits and gifts
Promotions, Print & Direct Advertising
Create and manage a MedSpa promotions calendar, coordinating with the front desk and aesthetic team
Plan targeted print ads and explore direct mail campaigns
Public Relations & Community Engagement
Develop an outreach calendar for events, expos, sponsorships (e.g., golf associations, senior expos, chamber events)
Propose new PR opportunities and represent the practice at local engagements
Build visibility through collaborations with local businesses and associations
Strategic Campaign Development
Build creative marketing campaigns with measurable goals and lead tracking
Align messaging with patient experience, seasonal trends, and brand storytelling
Regularly assess gaps and propose innovative campaign ideas for both clinical and aesthetic services
Physician Relationship & Recruitment Marketing
Develop employer branding materials to support physician recruitment
Partner with leadership to market job openings and connect with residency programs and training institutions
Track effectiveness of recruitment strategies and report outcomes
Qualification
Required
Proven experience in digital marketing, content creation, and business development (preferably in healthcare or aesthetics)
Strong understanding of social media algorithms, engagement tactics, and brand management
Excellent communication and relationship-building skills
Creative, detail-oriented, and self-directed with the ability to juggle multiple projects
Experience with Canva, Meta Business Suite, Google Workspace, and referral tracking tools preferred
Preferred
Prior experience in a dermatology, medical aesthetics, or private practice setting
Familiarity with patient acquisition funnels, email marketing, or leading reach platforms
Graphic design or video editing skills for digital storytelling
Company
Tucson Dermatology
From early detection of skin cancers to common skin concerns both medical and cosmetic, we combine innovative, science-backed treatments with compassionate care to ensure that you skin's health is in expert hands for every stage of life.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase